2d3
| Company type | Subsidiary |
|---|---|
| Industry | Software |
| Founded | 1999 |
| Headquarters | Irvine , United States |
| Products | Boujou, real-time forensic software tools for FMV enhancement |
| Parent | Insitu (The Boeing Company) |
2d3 Sensing is a United States-based software firm specializing in motion imagery, headquartered in Irvine, California. It functions as a wholly owned subsidiary of the UK corporation OMG plc. The company leverages structure from motion technology to analyze images or video footage by reconstructing, adjusting, and refining visuals to transform flat two-dimensional content into three-dimensional representations. Operating under a COTS model, 2d3 adheres to evolving standards such as those set by the MISB (Motion Imagery Standards Board) and STANAG.
History
Established in 1999, 2d3 initially focused on computer vision solutions serving sectors like entertainment, law enforcement, defense, and medical imaging. Its flagship product, Boujou, achieved recognition within the film industry and was honored with a Primetime Emmy Award for technical innovation.
By 2006, 2d3 transitioned to a COTS business approach and broadened its reach into the expanding field of aerial imagery. The company created real-time forensic software tools designed to enhance FMV (full motion video), facilitating the transformation of geospatial metadata into practical intelligence outputs.
In 2011, 2d3 expanded through the acquisition of digital media management company Sensing Systems, Inc., subsequently rebranding as 2d3 Sensing. The firm's growth continued when it was purchased in 2015 by Insitu, a subsidiary of The Boeing Company, thereby strengthening Boeing’s intelligence, surveillance, and reconnaissance (ISR) capabilities on unmanned aerial systems (UAS).
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