300 Entertainment
| Company type | LLC |
|---|---|
| Industry | Music industry |
| Founded | 2012 |
| Founder | Lyor Cohen, Kevin Liles, Todd Moscowitz, Roger Gold |
| Headquarters | New York City , United States |
Area served | Worldwide |
Key people | Kevin Liles (CEO) |
| Products | Music recordings, artist management |
| Owner | Warner Music Group (since 2021) |
| Website | 300ent |
Theory Entertainment LLC, operating under the trade name 300 Entertainment, is a U.S.-based record label established by Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold. The label's artist lineup encompasses a wide range of genres, including hip hop, rock, pop, electronic, alternative, and country music. Presently, the roster features talents such as Young Thug, Fetty Wap, Mary J. Blige, No Savage, Rejjie Snow, Cheat Codes, Tee Grizzley, Famous Dex, Shy Glizzy, Cobi, Meg Mac, Dae Dae, the Hunna, Bailey Bryan, OMB Peezy, Ice Prince, Snot, and Des Rocs. Headquartered in New York City, 300 Entertainment also handles distribution for Young Thug's imprint, YSL Records, which includes artists such as the late Lil Keed.
In 2021, the label was acquired by Warner Music Group in a transaction valued at $400 million. By June 2022, 300 Entertainment was integrated with Elektra Music Group to form the umbrella entity known as 300 Elektra Entertainment (3EE), while each label retained its individual brand identity.
Foundation
After stepping down as chairman and CEO of Warner Music Group’s recorded music division, Lyor Cohen co-founded 300 Entertainment alongside Todd Moscowitz, former president of Warner Bros; Kevin Liles, ex-EVP at Warner Music; and Roger Gold, who previously served as SVP at Warner Music. Cohen, Liles, and Moscowitz had a history of collaboration at Def Jam.
Among the label’s initial signings was vocalist Eric Bellinger. In 2014, the roster expanded to include Atlanta rapper Young Thug and hip hop collective Migos. That same year, Cohen signed Australian singer Conrad Sewell after major labels had declined him; this move quickly attracted multiple lucrative offers.
By 2017, Fetty Wap’s "Trap Queen" stood as 300 Entertainment’s most successful single, having achieved 10× platinum certification. The label's first major pop success was Cheat Codes’ track "No Promises" featuring Demi Lovato. Additionally, their first country pop signing was artist Bailey Bryan.
Exit of Cohen
In September 2016, Lyor Cohen announced his departure from his role at 300 Entertainment. Kevin Liles assumed the CEO position and subsequently featured in prominent media outlets such as The Wall Street Journal and MSNBC, discussing his vision for the company and its strategic direction.
Funding
The financial backing for 300 Entertainment comes from investors including Google, Columbus Nova, Noam Gottesman’s TOMS Capital, former Warner Music digital executive Alex Zubillaga, and Andres Santo Domingo, co-founder of Kemado Records. These investment arrangements were brokered by media banking professionals Aryeh Bourkoff and Ori Winitze from LionTree.
Atlantic Records
Since November 2013, Atlantic Records has managed distribution for all content released by 300 Entertainment.
+1 Records
In 2014, +1 Records entered into an official partnership with 300 Entertainment as an affiliated label.
YSL Records
Young Thug launched YSL (Young Stoner Life) Records in November 2016 as an imprint under the umbrella of 300 Entertainment. Key artists signed to YSL include Gunna, Lil Keed, and Yung Kayo.
Unauthorized Entertainment
In February 2017, Selim Bouab, who serves as Senior Vice President of A&R at 300 Entertainment, introduced the imprint Unauthorized Entertainment, operating under the 300 Entertainment brand.
Murder Inc. Records
By June 2017, 300 Entertainment had formed a partnership with Murder Inc. Records, thereby broadening its network of label collaborations.
Undercover Prodigy
September 2017 marked Hopsin's announcement of his signing with 300 Entertainment. His track "The Purge" was jointly released through 300 and Undercover Prodigy. The album No Shame achieved a debut position of number 42 on the Billboard 200 chart. Both Kevin Liles and Hopsin characterized this relationship as a collaboration between 300 Entertainment and Undercover Prodigy.
Producers
Among the producers affiliated with 300 Entertainment are Chason Samuel, Metro Boomin, Young Thug, and PinkPantheress.
Artists
| Artist | Year Signed | Albums Released with 300 | |
|---|---|---|---|
| Shy Glizzy | 2014 | Law 3: Now or Never (2014) Young Jefe 2 (2016) The World is Yours (2017) Fully Loaded (2018) | |
| Young Thug | 2014 | Barter 6 (2015) I'm Up (2016) Slime Season 3 (2016) Jeffery (2016) Beautiful Thugger Girls (2017) So Much Fun (2019) Slime & B (2020) Punk (2021) Business is Business (2023) | |
| Fetty Wap | 2014 | Fetty Wap (2015) For My Fans (2018) Bruce Wayne (2018) Trap & B (2020) The Butterfly Effect (2021) | |
| Highly Suspect | 2014 | Mister Asylum (2015) The Boy Who Died Wolf (2016) MCID (2019) | |
| Mainland | 2014 | Outcast EP (2015) Villains EP (2018) | |
| Cobi | 2015 | Songs from the Ashes PT. 1 (2017) Songs from the Ashes PT. 2 (2018) | |
| Meg Mac | 2015 | Low Blows (2017) Hope (2019) | |
| Maggie Lindemann | 2016 | ||
| The Hunna | 2016 | 100 (2016) | |
| Famous Dex | 2016 | Dex Meets Dexter (2018) Dexter 2031 (EP) (2020) | |
| Cheat Codes | 2016 | Level 1 (EP) (2018) Level 2 (EP) (2019) (International distribution via Parlophone; since 2018 co-signed with Spinnin' Records) | |
| YNW Melly | 2016 | I Am You (mixtape) (2018) We All Shine (mixtape) (2019) Melly vs. Melvin (2019) Just a Matter of Slime (2021) | |
| Tee Grizzley | 2017 | Bloodas (2017) Activated (2018) Scriptures (2019) The Smartest (2020) Built for Whatever (2021) | |
| Bailey Bryan | 2017 | So Far’’ EP (2017) ’’Perspective’’ EP (2019) | |
| OMB Peezy | 2017 | Humble Beginnings’’ EP (2017) ’’Preacher to the Streets’’ (2019) | |
| Agnez Mo | 2018 | ||
| Lil Keed | 2018 | Keed Talk to 'Em’’ (2018) ’’Long Live Mexico’’ (2019) ’’Trapped on Cleveland 3’’ (2020) | |
| Megan Thee Stallion | 2018 | Tina Snow’’ (2018) ’’Fever’’ (2019) ’’Suga’’ (2020) ’’Good News’’ (2020) ’’Traumazine’’ (2022) | |
| Phony Ppl | 2018 | mō’zā-ik. (2018) | |
| Nova Miller | 2019 | ||
| Drax Project | 2019 | Drax Project’’ (2019) | |
| $NOT | 2019 | Beautiful Havoc’’ (2020) ’’Ethereal’’ (2022) | |
| Waterparks | 2020 | Greatest Hits’’ (2021) | |
| Des Rocs | 2021 | A Real Good Person In A Real Bad Place’’ EP (2021) | |
| María Becerra | 2021 | Animal’’ (2021) ’’La Nena de Argentina’’ (2022) | |
| Mary J. Blige | 2021 | Good Morning Gorgeous’’ (2022) | |
| Quarters of Change | 2021 | '‘Into The Rift’'’ (2022) '‘Portraits’'’ (2024) |
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| Jordan Adetunji | 2024 | A Jaguar's Dream’'’ (2025) |