3G Capital
| Company type | Private equity firm |
|---|---|
| Industry | Private equity, Investment management |
| Founded | 2004 |
| Founder | Jorge Paulo Lemann, Carlos Alberto Sicupira, Marcel Herrmann Telles |
Area served | International |
Key people | Alex Behring (Co-Founder and Co-Managing Partner), Daniel Schwartz (Co-Managing Partner) |
| Products | Investments in companies including Anheuser-Busch InBev, Restaurant Brands International, Hunter Douglas, Kraft Heinz, Skechers |
3G Capital is a private equity firm established in 2004, emerging from the Brazilian investment entity associated with Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles. The leadership team includes Co-Founder and Co-Managing Partner Alex Behring alongside Co-Managing Partner Daniel Schwartz.
The firm is distinguished for its enduring investments in prominent international companies such as Anheuser-Busch InBev, Restaurant Brands International (which encompasses Burger King, Tim Hortons, Firehouse Subs, and Popeyes Louisiana Kitchen), Hunter Douglas, Kraft Heinz, and Skechers. 3G Capital often collaborates with Berkshire Hathaway on major acquisition projects, applying its proficiency in cost control and operational improvements to enhance value.
Noteworthy transactions
In 2010, 3G Capital acquired Burger King for $3.3 billion, resulting in its privatization. Burger King returned to the public market in June 2012 through a $1.4 billion transaction with Justice Holdings, with 3G maintaining a controlling interest of 71%.
December 2014 saw 3G Capital purchase Tim Hortons for $12.5 billion, leading to the creation of Restaurant Brands International (RBI), which became the third-largest quick service restaurant company globally.
In March 2015, in partnership with Warren Buffett, 3G Capital acquired Kraft Foods for $40 billion, merging it with Heinz to form the fifth-largest food company worldwide. Kraft Heinz expanded its global footprint by acquiring Turkey’s Assan Foods for approximately $100 million in June 2021 and Brazil’s Hemmer in September 2021.
RBI expanded further by acquiring Popeyes Louisiana Kitchen for $1.8 billion in 2017 and Firehouse Restaurant Group Inc. for $1.0 billion in 2021.
Daniel Schwartz, who serves as Co-Managing Partner at 3G Capital and has held roles as CFO, COO, and CEO of Burger King, is credited with revitalizing Burger King and driving RBI’s growth.
In December 2021, 3G Capital secured a 75% ownership stake in Hunter Douglas, a manufacturer specializing in window coverings and architectural products; the acquisition was finalized in February 2022 with João Castro Neves appointed as CEO.
During the fourth quarter of 2023, 3G Capital divested its 16.1% holding in Kraft Heinz.
In May 2025, the firm completed its largest footwear acquisition by purchasing Skechers for $9.42 billion.