3 Kings (book)
| Company type | Book |
|---|---|
| Industry | Publishing |
| Founded | March 2018 |
| Founder | Zack O'Malley Greenburg |
| Products | Non-fiction book |
| Parent | Little, Brown |
3 Kings: Diddy, Dr. Dre, Jay-Z and Hip-Hop's Multibillion-Dollar Rise is a factual work authored by Zack O'Malley Greenburg and released by Little, Brown in March 2018.
Synopsis
This volume delves into the professional journeys of Diddy, Dr. Dre, and Jay-Z, featuring conversations with prominent industry personalities such as Swizz Beatz, Kendrick Lamar, Russell Simmons, and Kevin Liles. It examines the characteristics that fueled their achievements, the financial landscape of hip-hop, and contemplates the emergence of a possible "4th King," 50 Cent.
Reception
Coverage of 3 Kings appeared in publications like the Wall Street Journal and USA Today. The outlet Exclaim! commended Greenburg for adeptly merging business insights with hip-hop culture, deeming it an engaging read for enthusiasts of both music and commerce. Rolling Stone emphasized the numerous multi-hundred-million-dollar agreements detailed within and observed a transition in hip-hop’s mogul era where artists seek both status and financial gain. The Kirkus critique found the exploration of success elements somewhat heavy-handed but acknowledged the book as an extensive summary of hip-hop’s financial ascent and its leading entrepreneurs.