3ality Technica
| Company type | Privately held company |
|---|---|
| Industry | 3D technology, digital imaging |
| Predecessor | 3ality Digital |
| Defunct | 2022 |
| Fate | Shutdown |
| Headquarters | Burbank , United States |
Area served | Worldwide |
| Products | 3Flex camera rig systems, 3Play image processing platforms, Helix stereoscopic 3D system |
3ality Technica, previously known as 3ality Digital, was a privately held company located in Burbank, California that specialized in high-definition, live-action stereoscopic digital 3D technology. The firm focused on creating production equipment, image processing software, and other technologies that facilitated the creation, post-production, and distribution of live-action 3D content.
The company announced its shutdown in 2022.
Products
3ality Technica's portfolio included two primary technology lines: the 3Flex camera rig systems designed for capturing 3D images, widely employed in feature films, scripted television series, and live 3D sports broadcasts; and the 3Play image processing platforms that offered real-time image correction, manipulation, as well as multiplexing and demultiplexing algorithms to transmit 3D HD content over conventional HD infrastructure.
In 2012, the company launched the Helix stereoscopic 3D system, which allowed two cameras to be aligned with sub-pixel precision to enhance stereoscopic production quality.
Production
To demonstrate its stereoscopic 3D technologies, 3ality Technica also provided production services. The company was behind the first entirely live-action digital 3D feature film, U2 3D, and produced the first-ever 3D commercial broadcast during the Super Bowl for Sobe's "Lizard Lake." Additionally, they filmed a 3D episode of Chuck, executed the first live 3D broadcast of an NFL game, and collaborated with Fox Sports to deliver the inaugural live 3D transmission of the BCS Championship Game.
In August 2009, 3ality Digital formed a partnership with Imagica, Corp. to extend stereoscopic live-action 3D production capabilities into Asian markets using their proprietary technology. In February 2011, in collaboration with Digital Revolution Studios, they produced "Your World in 3D"—the first award ceremony captured natively in 3D—broadcast on the 3net channel via DirectTV from Hollywood's Grauman's Chinese Theatre. Later that year in August, they recorded Britney Spears's Femme Fatale Tour concert in Toronto; this was released on DVD/Blu-ray in standard 2D format while a 3D version was made available for Samsung’s latest 3D television models.
Film productions
| Film | SIP | Camera Rig | Camera |
|---|---|---|---|
| A Very Harold & Kumar 3D Christmas | Quasar 3D Rig by 3ality Technica | Panavision Genesis | |
| ABCD: Any Body Can Dance | SIP by 3ality Technica | Atom 3D Rig by 3ality Technica | Red Epic |
| Alatchakra: Circle of Desire | TS-5 3D Rig by 3ality Technica | ||
| The Amazing Spider-Man: The Untold Story | SIP by Technica | TS-5 3D Rig by 3ality Technica | Red Epic |
| Bait 3D | Quasar 3D Rig by 3ality Technica | Red One | |
| Dark Country | Dark Country 3D Rig by 3ality Technica | Red One | |
| The Darkest Hour (film) | SIP by 3ality Technica | Quasar 3D Rig by 3ality Technica | Sony CineAlta F35 |
| The Great Gatsby (2013 film) | SIP by 3ality Technica | TS-5 3D Rig by 3ality Technica | Red Epic |
| The Hobbit: An Unexpected Journey | SIP by 3ality Technica | TS-5 3D Rig by 3ality Technica | Red Epic |
| I Heart Shakey | Quasar 3D Rig by 3ality Technica | Red One | |
| Jack the Giant Slayer | SIP by 3ality Technica | TS-5 3D Rig by 3ality Technica | Red Epic |
| Journey 2: The Mysterious Island | Neutron 3D Rig by 3ality Technica | Sony CineAlta F35 | |
| The Mortician | Quasar 3D Rig by 3ality Technica | Red One | |
| Napoleon Kaput | Quasar 3D Rig by 3ality Technica | Red One | |
| OM (Kalyan Ram) | SIP by 3ality Technica | TS-5 3D Rig by 3ality Technica | |
| Oz: The Great and Powerful | SIP by 3ality Technica | Atom 3D Rig by 3ality Technica | Red Epic |
| Pirates of the Caribbean: On Stranger Tides | Quasar 3D Rig by 3ality Technica | Red Epic / Red One | |
| Planet B-Boy | SIP by 3ality Technica | TS-5 Rig by Technica | |
| Prometheus (2012 film) | SIP by Technica | Atom Rig by Technica | Red Epic |
| Resident Evil: Retribution | Atom by Technica | Red Epic | |
| Rudhramadevi (film) | SIP by Technica | Atom by Technica | |
| Saw VII: The Final Chapter | Neutron | SI-2K | |
| Silent Hill: Revelation 3D | Neutron, Pulsar & Quasar Rigs | Red Epic | |
| Stalingrad (2013 film) | SIP | TS-5 Rig | Red Epic |
| Step Up Revolution | SIP | TS-5 Rig | Red Epic |
| The Texas Chainsaw Massacre 3D | SIP | TS-5 Rigs | Red Epic |
| Torrente 4: Lethal Crisis | Quasar & Neutron Rigs | Sony CineAlta F35 | |
| Underworld: Awakening | SIP | Atom Rig | Red Epic |
| Universal Soldier: Day of Reckoning | Quasar Rig | Red Epic / Red One | |
| Walking with Dinosaurs | Atom Rig | Red Epic |