704Games
| File:704 games logo.png Logo in use since 2017 | |
| Formerly | Dusenberry Martin Racing |
|---|---|
| Company type | Incorporation |
| Industry | Video games |
| Founded | January 2015 |
| Headquarters | , United States |
Key people | Tom Dusenberry (co-founder) Ed Martin (co-founder) Colin Smith (President) Paul Brooks |
| Parent | Motorsport Network |
| Website | nascarheat |
704Games Company—previously known as Dusenberry Martin Racing—is a United States-based developer and publisher of video games, operating out of Charlotte, North Carolina. Since securing exclusive licensing for NASCAR video games in January 2015, the firm has produced six console releases alongside a mobile title.
The company holds an ongoing exclusive partnership with the National Association for Stock Car Auto Racing (NASCAR), granting it sole development and publishing privileges for NASCAR-branded gaming content.
History
Founded in January 2015 under the name Dusenberry Martin Racing, the company was initially a subsidiary of HC2 Holdings. It acquired the NASCAR video game license from Eutechnyx, including the rights to publish NASCAR '15, which was developed by Eutechnyx. In April 2016, the firm successfully raised $8 million through equity financing.
The first publication under their banner was NASCAR '15, released on May 22, 2015. Their inaugural original project, NASCAR Heat Evolution, developed in partnership with Monster Games, launched on September 13, 2016. The following year saw the debut of NASCAR Heat Mobile (initially available in Canada), followed by the releases of NASCAR Heat 2 in September 2017 and NASCAR Heat 3 in September 2018.
In 2017, the company underwent rebranding to become 704Games—a nod to Charlotte’s telephone area code—and appointed Paul Brooks, formerly President of NASCAR Media Group, as CEO.
By August 2018, Motorsport Network began investing in the company and eventually took majority ownership. Colin Smith, ex-CEO of Motorsport Network, succeeded Ed Martin as President while Martin shifted his focus to esports ventures; concurrently, Paul Brooks moved into a non-executive chairman role. This collaboration led NASCAR to extend its video game and esports licensing agreement with 704Games through 2029. Following Motorsport Network’s full acquisition, subsequent NASCAR titles credit Motorsport Games as developer.
Games
- NASCAR '15
- NASCAR Heat Evolution
- NASCAR Heat Mobile
- NASCAR Heat 2
- NASCAR Heat 3
- NASCAR Heat 4
- NASCAR Heat 5
- NASCAR Heat Ultimate Edition+
External links
- Pages with broken file links
- American companies established in 2015
- Video game development companies
- Video game companies based in North Carolina
- Video game companies established in 2015
- Video game publishers
- 2015 establishments in North Carolina
- Companies based in Charlotte, North Carolina
- Mobile game companies
- NASCAR mass media