808Melo
Andre Michael Loblack | |
|---|---|
| Born | Andre Michael Loblack April 6, 1997 United Kingdom |
| Other names | 808Melo, 808MeloBeats |
| Occupation(s) | Music producer, songwriter |
| Years active | 2016–present |
| Known for | Production in UK drill and Brooklyn drill music; work with Pop Smoke |
| Notable work | Meet the Woo, Meet the Woo 2, Shoot for the Stars, Aim for the Moon |
Andre Michael Loblack (born 6 April 1997), widely recognized by his professional names 808Melo and 808MeloBeats, is a British music producer and songwriter. He is regarded as a key figure in the development of drill music, notably within the UK drill and Brooklyn drill subgenres, distinguished by his use of deep bass-driven percussion. In 2019, he was behind the production of Pop Smoke's initial mixtape, Meet the Woo, the majority of tracks on its sequel Meet the Woo 2, and several songs on Pop Smoke's posthumous release Shoot for the Stars, Aim for the Moon, which reached number one on the Billboard Hot 100 artist rankings in July 2020. His production credits also extend to prominent artists such as Travis Scott, Fivio Foreign, and Lil Tjay.
Career
808Melo embarked on his production career in 2016 after acquiring a laptop and the FL Studio software. He cultivated a distinctive sound characterized by sharp bass elements combined with sliding 808 drum patterns. His early work in the UK scene involved collaborations with Headie One, 410, K-Trap, CB, and OFB, solidifying his status as a foremost UK drill producer through tracks like “Know Better” by Headie One and RV released in early 2018.
His productions attracted Pop Smoke’s interest, leading to his role as producer for the debut mixtape Meet the Woo. In 2019, he produced "Welcome to the Party," Pop Smoke’s breakout single which earned RIAA platinum certification. This track was subsequently remixed by Skepta and Nicki Minaj, reaching number five on the Billboard Bubbling Under Hot 100 chart. That same year, he co-produced “GATTI,” a collaboration between Travis Scott and Pop Smoke featured on the JACKBOYS project, marking another significant commercial achievement.
808Melo served as the chief producer on Pop Smoke’s follow-up mixtape Meet the Woo 2 and contributed four songs to the posthumous album Shoot for the Stars, Aim for the Moon, which secured the top spot on the Billboard 200 chart. In May 2020, he received platinum status for producing Pop Smoke’s track “Dior”.
After Pop Smoke’s death, 808Melo broadened his production work to include artists such as YoungBoy Never Broke Again, Quando Rondo, Lil Tjay, Fivio Foreign, Freeze Corleone, Smoove’L, Blizz Vito, 22Gz, Sheff G, and Italian rapper Lazza.
Mixtapes
- Meet the Woo by Pop Smoke, released 26 July 2019 through Victor Victor and Republic Records
- Meet the Woo 2 by Pop Smoke, released 7 February 2020 via Victor Victor and Republic Records
Albums
- Shoot for the Stars, Aim for the Moon by Pop Smoke, released 3 July 2020 under Victor Victor Worldwide and Republic Records