9Life
| Company type | Free-to-air digital TV multichannel |
|---|---|
| Industry | Television broadcasting |
| Founded | 2015-11-26 |
| Headquarters | Australia |
Area served | Metropolitan and regional Australia |
| Owner | Nine Entertainment |
9Life is an Australian free-to-air digital TV multichannel operated by Nine Entertainment. The channel mainly features international lifestyle and reality content through a licensing partnership with Discovery Inc. (previously known as Scripps Networks Interactive).
History
Announced on 28 October 2015, 9Life officially began broadcasting on 26 November 2015 in metropolitan markets on channel 94. This launch replaced the primary transmission of the datacasting channel Extra, which was shifted to channel 95.
From 1 December 2015, 9Life was included in the official OzTAM ratings, achieving a 2.3% share during primetime—almost twice the audience of its sister channel 9Gem. This marked the most successful channel debut since the introduction of 9Go! in 2009.
Regional rollout started when NBN Television confirmed carriage of 9Life from 1 March 2016 on channel 84. Similarly, regional affiliate WIN Television launched the channel on the same date and channel number, although some areas experienced delayed availability due to technical challenges.
On 29 April 2016, Nine secured a multi-year affiliation agreement with Southern Cross Austereo, which took over from WIN Television as the primary regional affiliate starting 1 July. During this transition, 9Life was temporarily unavailable in regional markets because Southern Cross did not have the capacity to carry it. The channel recommenced transmission in Regional Queensland, Southern NSW/ACT, and Regional Victoria on channel 54 from 17 July 2016; however, certain regions including Regional WA, Tasmania, Mildura, and Griffith remained without access.
In 2017, broadcast coverage extended to Darwin through Nine’s owned-and-operated station NTD. On 30 September 2018, 9Life reappeared in Tasmania via TDT and expanded into the Spencer Gulf/Broken Hill area through GTS/BKN.
On 12 March 2021, Nine revealed plans to renew its affiliation with WIN Television for regional broadcasting beginning 1 July under a contract lasting at least seven years. Consequently, from 1 August 2021, 9Life became available again across regional markets via WIN on channel 83, replacing Sky News on WIN, and restoring service to Regional WA, Mildura, and Griffith after a five-year hiatus.
Programming
The majority of Discovery's lifestyle and reality content is designed specifically for the American audience, having previously been accessible via the Foxtel and Fetch TV services.
Current programming
- Backyard Blitz
- The Block
- Fixer Upper
- Flip or Flop
- Flip or Flop Follow Up
- The Garden Gurus
- Getaway
- Home of the Year
- House Hunters
- House Hunters International
- House Hunters Renovation
- House Hunters Off The Grid
- Hunting Vintage
- Island Hunters
- Luxury Homes Revealed
- Masters of Flip
- Postcards
- Ready Set Reno
- The Road to Miss Universe Australia
- Room to Improve
- Texas Home Improvement with Jim Dutton
- The Texas Bucket List
- Tiny House Hunters
- Tiny House, Big Living
- Vintage Flip
Former programming
- The Bachelor US
- The Bachelorette US
- Below Deck
- Big Rich Texas
- Come Dine with Me UK
- Dance Moms
- Dash Dolls
- Delish
- Flipping Out
- Hollywood Medium with Tyler Henry
- Keeping Up with the Kardashians
- Kourtney and Khloé Take The Hamptons
- Kourtney and Khloé Take Miami
- Kourtney and Kim Take Miami
- Kourtney and Kim Take New York
- Ladies of London
- The Millionaire Matchmaker
- Million Dollar Listing Los Angeles
- Million Dollar Listing Miami
- Million Dollar Listing New York
- Million Dollar Listing San Francisco
- Mom's A Medium
- The Real Housewives
- Top Chef
- WAGS (TV series)
- WAGS Miami
Availability
9Life is transmitted in standard definition through Nine Network's owned-and-operated stations located in metropolitan and regional zones: TCN in Sydney, GTV in Melbourne, QTQ in Brisbane, NWS in Adelaide, STW in Perth, NTD in Darwin, and NBN serving Northern New South Wales. Additionally, it can be received via associated broadcasters such as WIN Southern NSW/ACT, GTS/BKN covering Broken Hill and Spencer Gulf SA, AMN in Griffith NSW, SES/RTS for Eastern SA, RTQ across Regional QLD, VTV in Regional VIC, STV at Mildura, TVT Tasmania, and WOW serving Regional WA.
The channel does not broadcast within the Remote Central & Eastern television market.
Slogan
Since 26 November 2015: Starts Here