AMAZE (company)
| Company type | Private |
|---|---|
| Industry | Virtual reality, Entertainment |
| Founded | July 2015 |
| Founder | JB Lee, Steve Lee, Jeremy Nam, Steven Koo |
| Headquarters | Los Angeles , United States |
Area served | International |
Key people | JB Lee, Steve Lee, Jeremy Nam, Steven Koo |
| Products | VR concert experiences, AMAZE Concerts app, theatrical VR concerts |
AMAZE (previously known as AmazeVR) is a company specializing in virtual reality concert production, established in July 2015 by former Kakao executives JB Lee, Steve Lee, Jeremy Nam, and Steven Koo. With its main office located in Los Angeles and an additional branch in Seoul, AMAZE creates VR concert experiences for international pop and K-pop performers, distributing these through VR headset applications and cinematic theater presentations.
History
AMAZE was founded in Silicon Valley in 2015 and secured $7 million during its Series A funding round between late 2018 and early 2019, with backing from investors such as LG Technology Ventures and Smilegate Investment. Subsequently, the company raised $2.5 million in Series A2 funding in December 2019 and obtained $9.5 million through bridge financing in April 2021.
In June 2021, AMAZE collaborated with Megan Thee Stallion on its inaugural featured artist project, culminating in the U.S. theatrical premiere of her VR concert Enter the Hottieverse in March 2022. Later that year, a dedicated app version was launched on Meta Quest in November.
July 2022 marked AMAZE’s joint venture formation with SM Entertainment called Studio A, aimed at expanding VR concert production within the K-pop industry. That September, the company secured $17 million in Series B funding from investors including GS and Mirae Asset.
The AmazeVR Concerts app was introduced on Meta Quest in July 2023 and subsequently became available as a Day 1 app on Apple Vision Pro in February 2024.
Between July 2024 and June 2025, AMAZE showcased the HYPERFOCUS: TOMORROW X TOGETHER VR CONCERT worldwide across various regions such as South Korea, the United States, Japan, Indonesia, Saudi Arabia, Taiwan, Singapore, China, the United Kingdom, France, Germany, Poland, and Mexico.
AMAZE Concerts App
The AMAZE Concerts application offers immersive cinematic VR concert experiences compatible with Meta Quest and Apple Vision Pro devices.
Theatrical VR concerts
Additionally, AMAZE produces VR concerts designed for theater settings that provide collective immersive experiences featuring three-dimensional visuals and sound.
Major releases
2022
- Megan Thee Stallion, Enter the Hottieverse — U.S. theatrical tour (March–September); Meta Quest app launch (November)
2023
- Zara Larsson — Meta Quest release (July)
- UPSAHL — Meta Quest release (July)
- T-Pain — Meta Quest release (November)
- aespa — Theatrical debut in Seoul (October)
2024
- Zara Larsson, UPSAHL, T-Pain — Available on Apple Vision Pro (February)
- Avenged Sevenfold — Launched on Meta Quest & Apple Vision Pro (February)
- aespa — Theatrical showings in Tokyo & Osaka (February–April)
- KAI — Theatrical presentations across Seoul, Tokyo & Osaka (February–May)
- HYPERFOCUS: Tomorrow X Together VR CONCERT — Worldwide theater tour (July 2024–June 2025)
2025
- HYPERFOCUS: TOMORROW X TOGETHER VR CONCERT — Released on Meta Quest & Apple Vision Pro (June)
- Cha Eun-woo VR CONCERT : MEMORIES — Global theatrical tour (June)
Awards and recognition
AMAZE was recognized by Fast Company as one of the "Most Innovative Companies" in both 2023 and 2024. The firm also received a Webby Awards accolade for Best VR Headset Experience and earned a Vega Digital Award for excellence in VR production.