ATTN:

attn:, inc.

Company type	Private
Industry	Digital media
Founded	November 2014 (2014-11)
Founder	Matthew Segal, Jarrett Moreno
Headquarters	Los Angeles , United States
Area served	Worldwide
Key people	Matthew Segal, Jarrett Moreno
Products	Video content, digital media campaigns, animated series
Owner	Candle Media
Parent	Candle Media

attn:, inc. (presented in lowercase) is a digital media enterprise based in Los Angeles. As of January 2018, it attracts millions of monthly video views across various social networks such as Facebook, Instagram, TikTok, and YouTube.

Established in 2014 by Matthew Segal and Jarrett Moreno, attn: focuses on simplifying intricate societal issues into concise, captivating videos and series designed for viewers seeking insightful context on significant topics. The New York Times has recognized attn: for its expertise in converting complex subjects into brief, clear content.

In May 2022, Candle Media purchased attn: for $100 million.

History

Prior to creating attn:, Segal and Moreno initiated Ourtime.org, a platform dedicated to boosting youth voter registration rates.

Funding

Launched in November 2014 in Los Angeles, attn: secured $4.1 million from investors including Marc Rowan, RTS Ventures, Ross Levinsohn, Hope Taitz, The Seacrest Global Group, and Troy Carter.

In February 2016, the company raised $18 million during a Series B funding round led by Evolution Media Partners with Main Street Advisors also participating. Comedian and investor Bill Maher commended attn: for effectively engaging younger demographics through succinct videos addressing important subjects.

By November 2016, attn: formed a strategic distribution alliance with Tribune Media, which also entailed an investment from Tribune into the company.

Formats

Attn: produces content primarily aimed at Millennials and Gen Z audiences, covering areas such as environmental issues, health, social justice, and personal finance. The organization includes producers, creative professionals, and an internal production and animation studio that develops original video material mainly for social media distribution and increasingly for streaming services like Apple Music, HBO Go, Spotify, along with networks such as NBC, ABC, CBS, Freeform, and MTV.

Its highest-performing content consists of brief viral social clips featuring subtitles to accommodate silent viewing. Attn: has achieved success with mid-length formats on platforms including IGTV and TikTok, creating series that showcase personalities like former First Lady Michelle Obama as well as scripted programming produced in collaboration with Lena Waithe.

The company also creates original live-action series, including a parenting-focused show starring Nev Schulman from MTV’s Catfish alongside his wife Laura Perlongo. Attn: has developed exclusive series for Facebook Watch like the dating program "We Need to Talk" and Zooey Deschanel’s “Your Food Roots.”

Since its founding, attn: has maintained an animation department based in Los Angeles. Recently, they introduced an animated horoscope series co-developed with Will Arnett and utilize animation techniques to clarify complex political matters such as gerrymandering, immigration reform, and the Electoral College system.

Additionally, attn: operates a branded content division and creative agency that collaborates with clients to deliver tailored social media campaigns. In 2021, the company launched a TikTok Studio dedicated to producing platform-specific videos and assisting partners in crafting TikTok strategies aimed at Gen Z through short-form content.