Abasiama Idaresit
Abasiama Idaresit | |
|---|---|
| Born | Calabar, Cross River State, Nigeria |
| Occupation(s) | Entrepreneur, technology executive |
| Known for | Founder of Wild Fusion Holdings |
Abasiama Idaresit is a Nigerian entrepreneur and executive in the technology sector. He established Wild Fusion Holdings, a corporate group based in Lagos, Nigeria, with business operations extending to Ghana and Kenya.
In 2013, Forbes Africa listed Idaresit among the “Ten African Internet Millionaires To Watch,” and two years later, the Institut Choiseul recognized him as one of the “Top 100 African Economic Leaders.” Additionally, he earned a place on the United Nations’ MIPAD Top 100 (Most Influential People of African Descent).
Early life and education
Idaresit was born in Calabar, Cross River State. He completed his secondary education at Federal Government College Ikot Ekpene. He pursued higher studies in information systems and management at the London School of Economics, University of London, followed by an MBA from Alliance Manchester Business School.
Wild Fusion Holdings
In 2010, Idaresit launched Wild Fusion, a digital marketing agency headquartered in Lagos that later expanded its footprint to Accra and Nairobi. This growth led to the formation of Wild Fusion Holdings, a conglomerate specializing in marketing and technology solutions.
Wild Fusion distinguished itself as one of West Africa’s pioneering digital marketing agencies emphasizing online advertising and data-centric campaigns. It was also among the earliest companies to achieve Google Partner certification.
The group’s portfolio includes:
- Supply Smart, an agency-banking firm authorized by the Central Bank of Nigeria.
- Loanspot Africa, a Nigerian-focused lending infrastructure platform.
- Wild Fusion Digital Centre, inaugurated in 2014 to provide certification courses in digital marketing and software engineering.
Under Idaresit’s stewardship, Wild Fusion Holdings earned coverage in prominent regional business media such as The Punch and BusinessDay, underscoring its influence within West Africa’s marketing industry.
Greentree Investment Company
In 2018, Idaresit co-established Greentree Investment Company alongside Olabode Agusto and Ola Brown. The firm focuses on funding early-stage technology startups across Africa.
According to Nairametrics, Idaresit was among the investors who exited during Stripe’s acquisition of Paystack in 2020.
Other affiliations
Idaresit holds a board position at LEAP Africa, an NGO dedicated to fostering youth leadership and social innovation throughout the continent.
Public engagements
He has participated in significant forums addressing artificial intelligence and technology policy within Africa.
In 2025, it was announced that he would take part in the United Nations Vienna AI for Development (AIFoD) Summer Summit. That same year, the Africa Future Network appointed him as chair for a roundtable focused on AI-investment impact metrics during its annual development event.
In October 2025, Nairametrics featured an op-ed authored by Idaresit titled “AI Investment Needed to Secure Africa’s Digital Sovereignty,” where he emphasized the necessity for increased AI infrastructure funding to strengthen Africa’s digital autonomy.
These engagements demonstrate his ongoing commitment to promoting AI advancement and digital growth across Africa.
Awards and Recognition
- Forbes Africa – Featured in the “Ten African Internet Millionaires To Watch” list (2013)
- Institut Choiseul – Listed among the “Top 100 African Economic Leaders” (2015)
- United Nations / MIPAD – Most Influential People of African Descent (Top 100) – Idaresit acknowledged in the 2016 MIPAD Top 100 for Business & Entrepreneurship
- Outstanding Innovative Digital Marketing in Nigeria (2015) – Presented to Wild Fusion at the National Marketing Stakeholders Summit & Brands and Advertising Excellence Awards
- Clutch Global Listings (2019 & 2021) – Included among leading global digital marketing and B2B agencies
- The Guardian (Nigeria) – Recognized as one of the “Inspiring and Definitive CEOs” (2023)