About Face Media
| Company type | Private |
|---|---|
| Industry | Video production, Documentary filmmaking |
| Founded | May 2007 |
| Founder | Barry Poltermann, Steve Farr, David Dahlman |
| Headquarters | Milwaukee , United States |
Key people | Denise McKee (COO) |
| Products | Short documentary films for social media |
| Website | aboutfacemedia |
About Face Media—also referred to as AboutFace—is a video production agency situated in Milwaukee, USA, that specializes in creating and distributing short documentary films tailored for social media platforms on behalf of commercial clients. Initially launched in 2007 as an independent agency focused on new media content marketing, the company later narrowed its expertise exclusively to documentary filmmaking.
Before Establishment
The founders—Barry Poltermann, Steve Farr, and David Dahlman—had earlier collaborated to establish L’Orange Entertainment, a Los Angeles-based new media production firm, in 2004. L’Orange specialized in developing cross-media alternative reality game (ARG) content, predominantly video, for the interactive agency 42 Entertainment. Notable projects encompassed Hex 168 (Microsoft Gaming Studios/Xbox 360), MSN Found (Windows Live Search), Last Call Poker (Activision's GUN), and Dead Man’s Tale associated with Windows Messenger and Disney's Pirates of the Caribbean.
Company Formation
Following their departure from L’Orange at the end of 2006, the team received a commission in March 2007 to produce a web-based documentary series aimed at promoting the 2007 Art Chicago International Art Fair, with direction by filmmaker Dan Ollman. Subsequently, About Face was officially incorporated as an independent entity in May 2007.
Organizational Developments
Denise McKee became an advisor in 2007 and advanced to the role of COO in 2008. Prior to joining About Face, she co-founded LimeLife, a San Francisco mobile publishing company targeting female audiences.
Affiliation with Independent Cinema
Filmmakers associated with About Face have contributed to several esteemed feature-length documentaries including “Mad Hot Ballroom”, “American Movie”, "Gunner Palace", “The Life of Reilly”, "The Art of the Steal (2009 film)", and “Collapse (film)”.
Projects
The agency’s clientele features prominent companies such as Sears Holdings, Trek Bicycle Corporation, 3M, Unilever, and Wilson Sporting Goods. Significant endeavors include the ongoing KmartDesign campaign initiated for Kmart in April 2009 and participation in the 2010 re-election effort for Illinois Governor Pat Quinn (politician).
External links
- Official website
- "Viral Videos in Social Media" article featuring Denise McKee
- Bloomberg Company Profile