Acrisure
| Company type | Private |
|---|---|
| Industry | Financial technology, Insurance |
| Founded | 2005 |
| Founder | Greg Williams, Ricky Norris |
| Headquarters | Grand Rapids , United States |
Area served | United States, United Kingdom |
| Products | Insurance brokerage, Financial technology platforms (including Altway) |
Acrisure is a company specializing in financial technology and insurance, with its main office located in Grand Rapids, Michigan. Established in 2005 by Greg Williams and Ricky Norris, the firm originally concentrated on acquiring insurance businesses within the Midwestern United States before expanding its reach across the country. In 2022, Business Insurance ranked Acrisure as the sixth largest insurance broker globally.
History
Founded in 2005 by Greg Williams and Ricky Norris, Acrisure experienced significant growth after Genstar Capital purchased the company in 2013. This acquisition spurred an acceleration in buyouts: 23 companies were acquired in 2014 and 59 in 2015, a notable increase compared to just 26 between 2005 and 2013. Nearly 60% of Acrisure’s acquisitions originate from its partner agencies, which continue to operate independently. In October 2016, company leadership completed a management buyout from Genstar Capital.
In December 2018, financing was secured from Blackstone Inc. By the following year, approximately 84% of Acrisure was owned by employees. The acquisition of Pittsburgh-based Tulco Labs in 2020 led to the launch of Altway, an insurance platform powered by artificial intelligence. During 2021, Acrisure purchased 155 companies and achieved revenues of $2.82 billion, reflecting a growth rate of 42.7%. In January 2022, the company acquired naming rights for the Acrisure Arena located in Thousand Palms, California.
The Abu Dhabi Investment Authority (ADIA) invested $725 million in a series B-2 funding round in June 2022, valuing Acrisure at $23 billion. The following month, the firm secured naming rights for Acrisure Stadium (previously Heinz Field) in Pittsburgh, home stadium of the Pittsburgh Steelers. Also in July 2022, Acrisure expanded its cyber services by acquiring managed service providers ITS Inc. and Catalyst Technology Group.
In September 2023, Acrisure acquired Modus Underwriting Ltd., an insurance company based in London, while also obtaining naming rights for the new Acrisure Amphitheater in Grand Rapids.
In 2025, FBC Mortgage, Acrisure’s mortgage division, rebranded as Acrisure Mortgage. This change led to the renaming of the University of Central Florida’s football stadium near Orlando to Acrisure Bounce House.