Actionfigure
| Company type | Private |
|---|---|
| Industry | Technology, Transportation software |
| Predecessor | TransitScreen |
| Founded | January 2015 |
| Headquarters | United States |
Area served | United States, Western Europe, South America |
| Products | Actionfigure Screen (digital transit display), Actionfigure Mobile app, Insights commuter support platform, MobilityScore metric |
Actionfigure, previously known as TransitScreen, is a technology firm based in the United States that specializes in software solutions and planning tools for transportation information. Its primary offering, Actionfigure Screen (initially called TransitScreen), is a digital display showcasing up-to-the-minute transit arrival times and neighborhood updates. In 2018, the company broadened its portfolio by launching a mobile application that provides live transportation data, followed by a 2020 introduction of a commuter support platform aimed at employers. By 2018, Actionfigure's digital panels were installed in more than 1,000 properties spanning 30 cities, including Boston, Pittsburgh, and Washington.
Functioning under a Software-as-a-Service (SaaS) framework, Actionfigure generates revenue through subscription fees charged to property managers and corporate clients for access to its software.
History
The company originated from Arlington County's Mobility Lab, an initiative dedicated to managing transportation demand. In January 2015, it secured $600,000 in seed capital from investors such as 1776 Ventures and Middle Bridge Partners. Later that year, an additional $800,000 was raised. In April 2018, a $3 million financing round was completed with leadership from Vancouver’s TIMIA Capital. This funding facilitated the company's expansion into markets across Western Europe and South America.
In August 2019, Actionfigure collaborated with Captivate, a New York-based commercial real estate media company, to embed its real-time transit data into Captivate’s display network.
The release of Insights occurred in August 2020; this platform assists employers in managing employee onboarding and planning hybrid work commutes by incorporating local transit services and commuter benefit programs.
In November 2021, the company transitioned from the TransitScreen brand to Actionfigure to consolidate its software products under a single corporate identity.
Products
Actionfigure’s digital displays deliver real-time arrival updates for various modes of transportation including trains, subways, buses, streetcars, and ferries. They also provide information on local bicycle-sharing systems, carsharing, and vehicle for hire options. Each display is tailored specifically to the location where it is installed.
In September 2017, the firm introduced MobilityScore, a rating metric that evaluates ease of navigation without a car based on historical data. Unlike Walk Score, which measures proximity to amenities, MobilityScore emphasizes transit accessibility.
November 2018 marked the launch of Actionfigure Mobile (initially named CityMotion), a location-aware B2B application offering users live updates on nearby mobility choices; this app is not available for direct consumer use.