ActiveCampaign
| Company type | Private |
|---|---|
| Industry | Software, Marketing automation, CRM |
| Founded | 2003 |
| Founder | Jason VandeBoom |
| Headquarters | Chicago , United States |
Area served | Global |
Key people | Jason VandeBoom (Founder) |
| Products | Email marketing, Marketing automation, Sales automation, CRM, Live chat (Conversations) |
Number of employees | 1000 (2022) |
| Website | activecampaign |
ActiveCampaign is a SaaS company based in Chicago, Illinois that primarily serves small and medium-sized enterprises. Established in 2003 by Jason VandeBoom, the firm focuses on email marketing, marketing automation, sales automation, and CRM solutions. By 2022, it employed approximately 1,000 staff members and generated $165 million in revenue during 2021.
The organization’s approach centers on combining marketing and sales automation to boost customer interaction and optimize operational processes. ActiveCampaign has broadened its industry reach through acquisitions such as Postmark and DMARC Digest, enhancing its suite of products and fortifying its competitive position within the marketing automation sector.
Overview
Founded in 2003 by Jason VandeBoom, ActiveCampaign began as a consulting business before transitioning from on-premise software to a SaaS platform specializing in marketing and sales automation. In 2016, it secured $20 million in funding from Silversmith Capital Partners. A Series B funding round in February 2020 brought in $100 million led by Susquehanna Growth Equity, with participation from Silversmith. Subsequently, in April 2021, the company raised $240 million through a Series C round led by Tiger Global, alongside Dragoneer, Susquehanna Growth Equity, and Silversmith Capital Partners.
In May 2022, ActiveCampaign enhanced its offerings by acquiring Postmark—a transactional email delivery service—along with Postmark’s DMARC Digests and Postmark Labs platforms.
Operating out of Chicago, ActiveCampaign maintains a global footprint with offices located in Indianapolis, Sydney, Australia, Dublin, Ireland, Florianópolis, Brazil, and Costa Rica. This international presence supports its expansion and influence within the marketing automation and sales technology industries.
Software and services
ActiveCampaign delivers cloud-based solutions for marketing and sales automation that include email marketing, lead scoring, web analytics, a CRM system, and a live chat feature named Conversations. In 2023, the platform incorporated generative AI functionality. It offers integrations with more than 900 applications such as Duda, Facebook, Gmail, LiveChat, PayPal, Salesforce, Shopify, Stripe, Wix, WordPress, and WooCommerce.
As a privately owned enterprise valued at over $1 billion, ActiveCampaign holds unicorn status. The company has consistently been recognized for its workplace environment, appearing on Crain's Chicago Business best workplaces lists in 2018, 2019, and 2021; Inc.com’s best workplaces of 2018; and Chicago Tribune's top midsize workplaces in 2018. Additionally, Quartz ranked it among the leading companies for remote workforces in both 2021 and 2022.
Acquisitions
- In May 2022, ActiveCampaign broadened its product range by acquiring Postmark and DMARC Digests to enhance communication automation aimed at improving customer experience and driving business expansion.
- The acquisition of Onesend in October 2023 further reinforced the company’s standing within the marketing automation market.
- In April 2025, ActiveCampaign purchased Hilos to advance its WhatsApp marketing automation capabilities as part of its strategy to diversify communication channels and expand market share.