Adorama
 | This article needs additional citations for verification. (February 2025) |
| File:Adorama logo.svg | |
| Company type | Privately held |
|---|---|
| Industry | Retail |
| Founded | 1974[1] |
| Founder | Mendel Mendlowits[2] |
| Headquarters | New York City, New York, U.S.[3] |
Key people | Eugene Mendlowits (Chairman/Owner) |
| Products | Cameras, video, film, audio, computers, electronics |
| Website | www |
Adorama Camera, Inc is a U.S.-based retailer specializing in cameras, electronics, and film equipment that began operations in 1974.[1] In addition to their e-commerce platforms (including Adorama, Sunny Sports, Leisure Pro, Scuba.com, PRINTIQUE)[4], they operate a sizable multi-level retail location situated at 42 West 18th Street in the Chelsea neighborhood of New York City, New York.[3]
History
Established in 1974 by Mendel Mendlowits, the company was created to support photographers ranging from amateurs to professionals. The founder envisioned Adorama not merely as a camera retailer but as a comprehensive resource catering to professional photographers working across news media, modeling, and print sectors.[5] Over time, Adorama expanded its services by launching a photo processing lab, providing equipment rentals, and hosting educational sessions through the Adorama Learning Center.[6] By 2005, the company had established a warehouse facility in New Jersey.[1]
Adorama Rental Co.
Adorama Rental Co., the company's rental service division, was established in 1988. It features several departments specializing in the rental of diverse equipment, including gear for TV production, studio use, cinematography, and cameras. The service offers short-term rentals with options for nationwide delivery or customer pickup.
Additionally, the store operates a Used Equipment Department where clients can buy pre-owned items or exchange their old gear for cash or store credit.
AdoramaPix
Adorama introduced AdoramaPix in 1997, a sister site providing photo printing and Flash-based photo book creation services. This platform enables customers to design and personalize hardcover photo books online, which are then shipped directly to their homes.
By 2014, AdoramaPix expanded its capabilities by relocating to a larger, over 20,000-square-foot in-house photo lab located in Brooklyn, New York. Herman Klein, Director of AdoramaPix, noted that this upgrade significantly increased production capacity and allowed the addition of new features such as custom cover options and same-day shipping services.
In 2020, AdoramaPix underwent rebranding and became known as Printique.
Adorama Business Solutions
The firm launched its B2B division, Adorama Business Solutions (ABS), in 2017. This segment provides an array of commercial services including consultations, procurement support, and technical assistance spanning from pre-sale to post-sale stages. Their clientele includes studios, broadcasters, networks, as well as educational and governmental organizations.
References
- ↑ 1.0 1.1 1.2 "Our History". Adorama. Retrieved June 12, 2020.
- ↑ "Remembering Mendel Mendlowits, the Founder of Adorama". Adorama. April 13, 2020. Retrieved June 12, 2020.
- ↑ 3.0 3.1 "Adorama". New York Magazine.
- ↑ "Adorama Unveils All-New Edge Credit Card". Yahoo! Finance (Press release). PR Newswire. June 11, 2020. Archived from the original on July 1, 2020. Retrieved June 12, 2020.
- ↑ Martin, Tom (2013). The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. Que Publishing. pp. 44–46. ISBN 978-0-13-343127-8.
- ↑ Stern, Gary M. (December 14, 2012). "Adorama's all-things-to-all-photographers philosophy pays off on web and in New York". The Business Journals.