Adtile Technologies
| Company type | Privately held company |
|---|---|
| Industry | Mobile advertising technology |
| Founded | 2010 |
| Founder | Nils Forsblom |
| Headquarters | San Diego , United States |
| Products | Adtile motion-sensing advertising platform, Adtile VR, Air Pencil, Adtile 360 |
Adtile Technologies is a privately held firm located in San Diego, USA, that focuses on motion-sensing innovations tailored for mobile advertising. The company is distinguished by its interactive advertisements which harness smartphone sensor data to create engaging user experiences.
In recognition of its pioneering efforts in context-sensitive mobile advertising, Adtile was honored with the North America Frost & Sullivan Award for Enabling Technology Leadership in 2014.
History
Established in 2010 by Finnish-American entrepreneur Nils Forsblom, Adtile began with the launch of Photopoll, a social platform for photo sharing. By 2013, the company attracted $2.7 million in angel investments to build Adtile, a platform designed to deliver interactive mobile advertisements driven by physical motion inputs.
The enterprise secured an additional $4.5 million through a Series A funding round in July 2014, which supported product enhancement and market growth initiatives. In March 2015, Adtile unveiled Adtile VR, a solution that enables virtual reality experiences directly accessible via smartphone browsers.
Among its strategic collaborations, Adtile partnered in 2015 with LG Uplus to deploy its motion-based advertising technology across the mobile operator’s network and Wi-Fi hotspots. Further advancing its offerings, the company raised an extra $2 million in Series A extension funding in 2017.
These investments and alliances highlight Adtile’s expansion trajectory and reinforce its competitive positioning within the mobile advertising sector through innovative technologies and international reach.
Technology and applications
Adtile Motion Technology employs sophisticated algorithms to detect user motion interactions, facilitating dynamic visual responses and interactive advertising content. This technology capitalizes on built-in smartphone micro-electro-mechanical systems (MEMS), particularly the accelerometer and gyroscope sensors.
Adtile VR creates three-dimensional visualizations on mobile devices that react to user actions such as tilting, rotating, pitching, or walking, thereby enriching user immersion within virtual spaces.
The Adtile Motion Store operates as a cloud-based service where creatives can design sensor-responsive interactive advertisements utilizing predefined Adtile templates, simplifying the ad creation process for enterprises.
In November 2015, Adtile introduced Air Pencil, a streamlined web application for iPhones enabling freehand 3D motion recording. Drawing inspiration from Picasso’s electric light drawings, Air Pencil empowers users to craft lines, curves, and shapes through physical movement.
In May 2016, Adtile launched Adtile 360, a platform for producing 360-degree video content optimized for mobile viewing. It uses data from accelerometer, gyroscope, and magnetometer sensors to track device orientation and adjust viewing angles accordingly. The platform also allows embedding emojis and interactive graphics onto videos to amplify immersive advertising capabilities.