Aerie (clothing retailer)
| File:Aerie logo.svg | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 2006 |
| Headquarters | , |
Number of locations | 448 |
Key people | Jay Schottenstein (chairman and interim CEO) |
| Products | Apparel, Activewear, Intimates, Swimwear |
| Parent | American Eagle Outfitters |
| Subsidiaries | OFFLINE by Aerie |
| Website | www |
Aerie, presented as aerie, functions as the intimate apparel and lifestyle division of American Eagle Outfitters. Its assortment encompasses bras, underwear, dormwear, activewear, loungewear, accessories, and sleepwear. The brand is available through American Eagle retail outlets, its e-commerce platform, and independent store locations.
History
Aerie debuted in February 2006 as the inaugural sub-brand of American Eagle. The company launched its first independent retail location in August 2006 in Greenville, South Carolina, followed by several pilot stores within the same year. By December 2010, aerie had grown to operate 147 standalone shops throughout the United States and Canada. In 2011, the brand expanded by opening ten additional stores and secured a 2% portion of the lingerie market. Today, aerie maintains a network of 448 stores across North America.
Despite a downturn in foot traffic during the second and third quarters of fiscal year 2013, aerie exhibited robust growth, surpassing the performance of American Eagle’s primary brand.
Aerie Real
Introduced in spring 2014, Aerie Real is a body positivity initiative that eliminated the use of professional models and digital editing to foster authentic self-image. This campaign showcases a range of diverse models displaying natural features such as freckles and tattoos. It also offers an online bra fitting guide with sizes spanning from 30A to 40DD, tailored to match various body types. Additionally, the campaign provides a "Real Girl Talk" hotline for individualized styling and fit consultation. Partnerships with celebrities like Emma Roberts have enhanced its resonance with younger consumers.
Aerie was the first nationwide retailer to become a sponsor of the National Eating Disorders Association (NEDA), spearheading their "NEDA Walk" program that raises funds for eating disorder education through 65 annual events across the United States. The campaign has effectively connected with young women via social media platforms using the hashtag #aeriereal.
External links
- Pages with broken file links
- Lingerie brands
- Lingerie retailers
- American companies established in 2006
- Clothing companies established in 2006
- Retail companies established in 2006
- Clothing companies of the United States
- 2006 establishments in South Carolina
- 5
- Companies of the United States by year of establishment