Affliction Clothing

Affliction Clothing
Company type	Private
Industry	Apparel
Founded	2005; 21 years ago
Founder	Courtney Dubar, Todd Beard, Eric Foss, Clifton Chason
Headquarters	Seal Beach, United States
Area served	United States
Key people	Courtney Dubar (CEO)
Products	T-shirts, hoodies, swimwear, hats, watches, polos, thermals, button-up shirts, denim garments, dresses, shorts
Owner	Affliction Holdings LLC

Affliction Clothing is a United States-based apparel producer and retailer headquartered in Seal Beach, California. Launched in 2005 by Courtney Dubar along with his associates, the company operates under the umbrella of Affliction Holdings LLC. The brand's assortment encompasses T-shirts, hoodies, swimwear, hats, and watches.

History

Prior to creating Affliction Clothing, Courtney Dubar crafted and screen-printed merchandise for his brother Pat's band Uniform Choice using equipment set up in his parents' backyard. The business was founded in 2005 by Dubar together with Todd Beard, Eric Foss, and Clifton Chason. In 2012, Dubar purchased Beard’s stake, becoming the principal shareholder and current chief executive officer.

Products

Affliction offers a wide variety of apparel for both men and women, including T-shirts, polos, thermals, button-up shirts, hoodies, denim garments, dresses, watches, hats, shorts, and swimwear. Originating from the MMA scene, its "Live Fast" slogan resonates with enthusiasts of rock music, motorcycle culture, tattoos, vintage American style, MMA gear, and high-impact sports. The Signature Series features shirts emblazoned with logos of prominent MMA fighters such as Randy Couture, Georges St-Pierre, Fedor Emelianenko, Quinton Jackson, and Renato Sobral, alongside boxers like Oscar De La Hoya, Shane Mosley, and Zab Judah. Collaborations have also produced signature apparel with musicians including Avenged Sevenfold, Ozzy Osbourne, Black Sabbath, Megadeth, Pantera, Korn, among others. Common design elements include graphics of angel wings, roses, skulls, crosses, and swords.

Affliction maintained a long-standing sponsorship relationship with the Ultimate Fighting Championship (UFC) and its athletes until 2008 when it established Affliction Entertainment as a competitor to UFC. This rivalry resulted in UFC prohibiting its fighters from wearing Affliction-branded clothing.

American Fighter

American Fighter is a clothing and sports gear brand that was trademarked in 2006 and officially registered to Affliction Holdings LLC in 2008. The label has supported fighters such as Rich Franklin, boosting its recognition within the combat sports community.

Rebel Saints

Trademarked by Affliction Holdings LLC in 2011, Rebel Saints is a clothing collection primarily distributed through Spencer's Gifts, catering to a specific segment within casual wear.

Sinful

Sinful represents Affliction Inc.'s women's apparel line designed to complement its men's collections. This brand features clothing adorned with distinctive motifs like angels, crosses, and skulls aimed at a bold and fashion-forward female audience.

Throwdown

Originally established as a hard goods company within mixed martial arts (MMA), Throwdown joined forces with Affliction to broaden its apparel offerings. Its product lineup includes protective equipment, training bags, cages, and rings. Throwdown clothing is distributed internationally, strengthening Affliction's position in the MMA gear market.

Xtreme Couture

Formed in 2006 through a collaboration between Affliction and Randy Couture, Xtreme Couture provides MMA-inspired apparel that capitalizes on Couture’s reputation to appeal to combat sports fans.

Sponsorship

In June 2011, Affliction organized a photo competition featuring awards of custom Harley-Davidson motorcycles valued at $25,000 and $12,000. These rewards highlighted the company’s lifestyle branding approach by linking itself with the elite motorcycle community.

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