Air2Web
| Industry | software |
|---|---|
| Founded | 1999 |
Area served | Atlanta |
| Products |
|
| Services | Wireless Application Service Provider |
| Parent | Velti |
Established in 1999 and headquartered in Atlanta, Air2Web functioned as a Wireless Application Service Provider, delivering comprehensive wireless solutions that connected businesses with their wireless carriers. Since 2011, the company has operated as a subsidiary of mobile marketing firm Velti.
Their premier solution, Always Interactive, transformed incoming data queries into XML format compatible with enterprise databases, subsequently returning information as visual graphics or voice prompts on mobile devices. Among their specialized services was the development of tailored wireless package tracking for United Parcel Service.
In 2005, Air2Web broadened its international reach by acquiring the UK-based firm Consult Mobile. The company's acquisition by Velti occurred in 2011 for $19 million, led by then-CEO Thomas Cotney. Throughout the period from 1999 to 2011, Air2Web received various honors, including the 2007 Mobility Award for Best Enterprise Messaging Solution granted by consulting organization Frost & Sullivan.
Products
By 2011, Air2Web’s principal product lineup comprised:
- AirCARE – a suite designed for mobile communication applications.
- CampaignPRO – a platform facilitating the design and management of interactive mobile marketing campaigns.
- Mobile Marketing – solutions aimed at delivering customized promotional offers via mobile devices.
- Mobile Assist – an interactive chat service optimized for mobile platforms.
- DirectTEXT – a system for routing and delivering messages efficiently.
- Enterprise Agent – adaptable software enabling access to mobile data.
- Mobile Dev Suite – a collection of tools for developing mobile applications.
Numerous products from this lineup have since been incorporated into Velti's offerings.