Alex Baldock
Alexander Baldock | |
|---|---|
| Born | November 21, 1970 United Kingdom |
| Occupation(s) | Entrepreneur, banking professional |
| Known for | CEO of Currys plc (formerly Dixons Carphone) |
Alexander David Baldock (born 21 November 1970) is a British entrepreneur and former banking professional, currently serving as the chief executive officer (CEO) of Currys plc (previously known as Dixons Carphone).
Early life
Born in November 1970, Baldock attended Oundle School before pursuing a degree in modern history at Worcester College, Oxford.
Career
Baldock's career began in management consulting at Kalchas, followed by a position at Barclays. Between 2008 and 2012, he held the role of managing director at Lombard, a division within the RBS Group.
In 2012, he was appointed CEO of Shop Direct. He announced his intention to leave in October 2017 and officially stepped down in January 2018. That same month, Baldock took over as CEO of Dixons Carphone, succeeding Sebastian James, who departed to become head of Boots UK. Shortly after assuming leadership, Baldock openly criticized the management approach of his predecessor, highlighting considerable operational issues.
He contributes financially to the Conservative Party and receives an annual salary of £1 million as CEO of Currys plc.
Personal life
Baldock is married to Amy Roberts, a garden designer, and together they have four children. He is also an avid fan of Chelsea F.C..