AllClear ID
| Company type | Private |
|---|---|
| Industry | Identity theft protection |
| Founded | 2004 |
| Founder | Bo Holland |
| Headquarters | Austin, Texas , United States |
Key people | Bo Holland (CEO) |
| Products | Identity theft protection solutions and services |
AllClear ID (previously known as Debix) is a privately held firm based in Austin, Texas that focuses on delivering identity theft protection solutions and services. Established by Bo Holland, who continues to lead as CEO, the company combines advanced technology with dedicated customer support to protect sensitive personal data from identity-related risks.
Data breach response services
AllClear ID provides a full suite of breach response offerings, which include notification services, dedicated call center assistance, and identity protection products. Their notification program enables access to identity protection tools, while their call center team expertly addresses customer concerns related to breach-induced stress. The product lineup mitigates threats stemming from exposed credit card information, passwords, medical records, and Social Security numbers. The company has collaborated with prominent organizations such as The Home Depot, P.F. Chang's, Michael's–Aaron Brothers, The UPS Store, Dairy Queen, Albertson's–SuperValu, and Anthem BCBS to manage responses for significant data breaches.
Child identity theft research
In April 2011, AllClear ID partnered with Richard Power from Carnegie Mellon University CyLab to publish the most extensive study on child identity theft to date. This research examined data from over 40,000 children and uncovered 4,311 instances of Social Security number fraud. The findings garnered widespread media coverage and prompted additional investigations that revealed ongoing misuse of children's identities.
CEO Bo Holland took part in the 2011 FTC forum Stolen Futures, joining representatives from the Social Security Administration and identity theft advocacy groups to present insights derived from the CyLab report and further analyses. In May 2012, AllClear ID issued a follow-up study involving 27,000 minors which confirmed that child identity theft is an accelerating problem, with children being targeted at rates approximately 35 times greater than adults.
Awards and recognition
- 2010 – Debix was recognized as an AlwaysOn Global 250 winner for its pioneering technology and leadership within the Global Silicon Valley.
- 2011 – AllClear ID Pro secured second place overall among identity protection products and tied for first in Restoration alongside Identity Force and Royal.
- August 2011 – Honored with the "Best in Resolution" award by Javelin Strategy & Research.
- February 2012 – Received five Stevie Awards in Sales & Customer Service categories, including Customer Service Department of the Year and Best Use of Technology.
- February 2013 – Garnered five Stevie Awards recognizing excellence in Customer Service, featuring Contact Center of the Year and Customer Service Department of the Year.
- February 2014 – Awarded five Stevie Awards for innovation and outstanding customer service performance.
History
- 2004: Founded as Debix, Inc. by Bo Holland. Drawing on his background in finance and previous experience as founder and CEO of Works, Inc. (acquired by Bank of America in 2005), Holland developed Debix’s network for identity protection.
- April 2011: Collaborated with Carnegie Mellon CyLab to publish groundbreaking research on child identity theft, exposing rapid growth in this area.
- April 2011: Introduced AllClear ID, the inaugural free identity theft protection service designed for families that integrates monitoring with complimentary identity restoration and premium service options.
- May 2011: Formed a partnership with Sony to deliver identity protection following the PlayStation Network security incident.
- July 2011: Awarded U.S. Patent No. 7,983,979 covering multi-band, multi-factor authentication technology.
- July 2011: Bo Holland presented child identity theft research findings at the Federal Trade Commission forum, reinforcing the company's position as an industry thought leader.
- March 2012: Transitioned branding from Debix to AllClear ID, Inc., aligning with its primary product offerings.
- May 2012: Released updated research indicating a 105% rise in child identity theft cases among children aged five years or younger.
- August 2014: Provided AllClear ID Plus services to individuals affected by the Home Depot credit card breach.
- February 2015: Extended AllClear ID Secure and Pro plans to victims impacted by the Anthem Inc. data breach.
- January 2018: Offered identity protection solutions to victims of the Guaranteed Rate data breach.
- April 2018: Delivered services to Delta Air Lines customers compromised by the [24]7.ai data exposure.
- April 2018: Following a data leak involving Accenture impacting Massachusetts State Tax Department clients, AllClear ID provided complimentary coverage for two years to those affected.