All American Direct

All American Direct

Company type	Private
Industry	Consumer electronics, Satellite television services
Predecessor	National Programming Service, LLC
Founded	1983
Defunct	2014-02-25
Fate	Ceased operations
Headquarters	Indianapolis , United States
Products	Consumer electronics retail, Distant-network satellite television services

All American Direct operated as a U.S.-based retailer specializing in consumer electronics and provided distant-network satellite television services from its headquarters in Indianapolis, Indiana. Up until 2014, the firm collaborated with DISH Network to promote and distribute DISH products, enabling customers in remote regions to access broadcast network programming sourced from distant markets.

While closely associated, All American Direct functioned independently and was not a subsidiary of DISH. Customers subscribing to its My Distant Network Package incurred additional charges separate from their standard DISH subscription fees.

History

Established in 1983 under the name National Programming Service, LLC, this company emerged as a nationwide provider and retailer of C-Band satellite services, recognized as the largest C-Band programming supplier within the United States. Beginning in 1987, it delivered C-Band programming and later shifted from utilizing large dish antennas to smaller dish technology by 2003, operating as DISH affiliate All American Dish. The launch of AllAmericanDirect.com in 2006 marked an expansion into retailing High Definition televisions, Sirius Satellite Radio, Verizon Wireless, and High-Speed Internet offerings.

EchoStar Agreement

Toward the end of 2006, National Programming Service secured a multi-year satellite capacity agreement with EchoStar Corporation, the parent company of DISH, acquiring bandwidth on EchoStar VII and EchoStar X satellites. This development followed a Florida court ruling that compelled EchoStar to discontinue distant-network programming after an extended copyright conflict lasting ten years. Despite forecasts predicting substantial revenue declines for DISH, this collaboration allowed All American Direct to continue providing distant network channels via EchoStar satellites, supporting customer retention efforts.

Between December 2006 and February 2014, AllAmericanDirect.com supplied ABC, NBC, CBS, and FOX networks through its Distant Network Package tailored for DISH subscribers. Initially positioned on channel slots 241–248 for standard-definition content, these channels were relocated to slots 907–914 in January 2013 due to a reorganization of DISH’s channel lineup. Monthly subscription fees ranged from $3 to $15 per channel and were billed directly by All American Direct separately from DISH invoices.

In December 2010, National Programming Service declared it would terminate its C-Band programming services effective December 26.

Closure

Operations at All American Direct concluded on February 25, 2014, at 11:59 pm, resulting in the discontinuation of services including the Distant Network channels that served millions of Dish Network customers across the country.

External links

• My Distant Networks (All American Direct)
• All American Dish
• Sobongo
• National Programming Service (Archived)