Alo Yoga
| Company type | Private |
|---|---|
| Industry | Retail, Athletic wear, Fashion |
| Founded | 2007 in Los Angeles, California, United States |
| Founder | Danny Harris, Marco DeGeorge |
| Headquarters | Beverly Hills, California , United States |
Area served | United States, Philippines, Turkey (Bodrum) |
| Products | Athletic wear, yoga apparel, skincare (Alo Glow System), ski apparel (Aspen Collection), footwear, luxury formalwear (Alo Atelier) |
| Website | www |
Alo Yoga is a distinguished American retailer specializing in premium athletic wear, with its main office located in Los Angeles. The company was established in 2007 by childhood friends Danny Harris and Marco DeGeorge.
History
In 2007, childhood companions Danny Harris and Marco DeGeorge launched Alo Yoga in Los Angeles. Their shared interest in yoga originated from personal experiences—Harris used it to manage anxiety, while DeGeorge found relief for a back injury. The brand name symbolizes "air, land, and ocean." Alo Yoga gained significant visibility as celebrities like Kendall Jenner, Hailey Bieber, and Bella Hadid were often photographed wearing the brand’s apparel, which they had received complimentary.
The company’s headquarters, situated in Beverly Hills, California, include facilities such as yoga studios and fitness centers. By October 2023, Alo Yoga operated over 50 physical retail locations—referred to as "sanctuaries"—each featuring yoga studios alongside cafés.
Expanding its product range beyond activewear, Alo introduced a skincare line named Alo Glow System in December 2020. At the September 2022 New York Fashion Week, the brand unveiled the Aspen Collection, a high-end ski apparel line paired with digital assets like non-fungible tokens (NFTs). In May 2023, Alo entered the footwear market with unisex sneakers. By March 2024, this footwear was repositioned as a recovery sneaker designed to enhance balance and alleviate pressure points for prolonged wear. The company also launched its Alo Atelier luxury formalwear collection in October 2023.
Alo Yoga actively promotes mindfulness through its social media presence by sharing images of yoga practitioners on its Instagram platform. In September 2021, the brand became the "official wellness partner" of New York Fashion Week, organizing yoga sessions and related events.
In May 2025, Alo inaugurated its first retail outlet in the Philippines at Greenbelt in Makati. The following month, the company opened a beach club and boutique at the Mandarin Oriental hotel in Bodrum.
References
External links
- Articles with short description
- Official website not in Wikidata
- Fashion of the 2010s
- Fashion of the 2020s
- American clothing brands
- Los Angeles-based companies
- Clothing retailers in the United States
- United States online clothing retailers
- Retail businesses founded in 2007
- Establishments in California in 2007
- Brands specializing in sportswear
- Yoga apparel
- Retailers of athletic wear
- Clothing retailers of the United States