Alpha Motor Corporation
| Company type | Private |
|---|---|
| Industry | Electric vehicles |
| Founded | 2020 |
| Founder | Edward Lee |
| Headquarters | Irvine, California , United States |
Area served | United States |
Key people | Edward Lee (founder) |
| Products | Electric vehicles (concept and prototype models: Ace, Jax, Montage, Rex, Saga, Wolf, Wolf+, SuperWolf) |
Alpha Motor Corporation (frequently referred to simply as Alpha) is a United States-based company specializing in electric vehicles, headquartered in Irvine, California. By 2024, the firm has presented multiple concept models featuring diverse color options but has yet to initiate mass production.
History
Established in 2020 by Edward Lee—who has prior experience with Toyota, Audi, Hyundai, and the electric vehicle startup Neuron Corporation—Alpha Motor Corporation began its journey in the EV market.
On December 2, 2020, Alpha previewed its initial vehicle, the Icon electric commercial vehicle, although it never received an official launch. Later that month, the company showcased its first passenger automobile, the Alpha Ace coupe styled with retro influences, through a 3D digital model. The Ace is projected to deliver a driving range exceeding and accelerate from 0 to 60 mph in approximately 6.0 seconds. Alpha announced intentions to introduce additional models shortly thereafter.
In February 2021, the firm unveiled the Jax, a crossover quad coupe based on the Ace platform, designed to improve rear-seat accessibility and offer off-road functionality, alongside a sportier variant named Ace Performance.
March 2021 marked the debut of the Wolf, a two-door electric pickup truck, followed by two further configurations: the extended cab Wolf+ released in April and the double cab SuperWolf launched in July. Initially existing solely as digital renderings, these trucks were brought into physical form when Alpha revealed the Wolf pickup at the Petersen Automotive Museum in August.
In November 2021, Alpha introduced the Adventure Series special edition package for both the Ace and Jax models, developed in collaboration with KC HiLiTES and KMC Wheels.
At the 2021 Los Angeles Auto Show, both the Alpha Ace Coupe and Jax were contenders for THE ZEVAS—the first zero-emission vehicle awards—with the Ace Coupe securing the "Top Coupe" award in the electric category. The next day, Alpha presented its second tangible vehicle: the Saga sedan built on the Ace platform.
Early 2022 saw Alpha broaden its strategic alliances: on March 12 with South Korean companies e.L.e Media and CNP Motors; on April 12 with Hinduja Tech to collaborate on EV development, production assistance, and joint research and development; and on May 22 with Ultimate Hydroforming, Inc (UHI) for manufacturing and validating production-ready electric vehicles.
Vehicles
By 2025, although Alpha Motor Corporation has not initiated commercial manufacturing of vehicles, it has introduced several prototype models: