AmericanMuscle
| Company type | Privately held company |
|---|---|
| Industry | e-commerce (automotive aftermarket) |
| Founded | 2003 |
| Founders | Steve Voudouris and Andrew Voudouris |
| Headquarters | , |
Key people | CEO, Steve Voudouris, Executive Marketing Director, Andrew Voudouris |
| Products | auto parts and accessories |
| Parent | Turn5 Inc. |
| Website | www |
AmericanMuscle is a prominent American online retailer focusing on automotive parts and accessories specifically for Ford Mustang and Ford F-150 (F-Series truck) vehicles. Established by entrepreneur Steve Voudouris, it functions as the primary brand within Turn5 Inc., a parent company overseeing specialty aftermarket parts enterprises.
History
Founded in 2003 by brothers Steve and Andrew Voudouris in a home garage, AmericanMuscle rapidly gained recognition within the automotive aftermarket sector. The founders earned the Small Business Administration's Young Entrepreneur of the Year Award in 2009, honoring their accomplishments with their earlier business, Xoxide.
In 2009, the organization transitioned to operating under the name Turn5 Inc. and sold the Xoxide platform to eDimensional Inc., concentrating its efforts exclusively on the automotive aftermarket industry.
By 2016, AmericanMuscle had established its headquarters in Malvern, Pennsylvania, featuring a 200,000-square-foot distribution center along with dedicated spaces for design and employee training. It has expanded to become one of North America's leading distributors of performance aftermarket parts for Ford Mustang and Ford F-150 models, solidifying its position in the automotive e-commerce marketplace.
AmericanMuscle Charity Mustang Show
Since 2008, AmericanMuscle has organized the annual AmericanMuscle Mustang Show at its Malvern headquarters as a way to thank customers. Over time, this event has evolved into the largest single-day Mustang car show worldwide. Through this initiative, AmericanMuscle has contributed more than $150,000 to various charitable causes.
During the seventh annual event in 2015, the company restored a 2000 V6 Mustang to grant an 18-year-old’s wish through Make-A-Wish. In 2017, Turn5 Inc., the parent company of AmericanMuscle, donated $126,751 to the Make-A-Wish Foundation.
| Date | Mustangs in Show | Attendees | Amount Raised | Charitable Organization |
|---|---|---|---|---|
| September 3, 2017 | 2,000 | 8,000 | $126,751 | Make-A-Wish Foundation |
| August 15, 2015 | 3,000 | 10,000 | $55,000 | Make-A-Wish Foundation |
| August 16, 2014 | 2,600 | 9,200 | $31,200 | Special Olympics |
| August 11, 2013 | 1,400 | 5,000 | $20,522 | Alex's Lemonade Stand |
| August 12, 2012 | 1,200 | 4,000 | $14,408 | Cystic Fibrosis Foundation |
| August 14, 2011 | 600 | 2,000 | $14,511 | Wounded Warrior Project |
| September 11, 2010 | 524 | 1,700 | $14,825 | Homes for Troops |
| July 19, 2009 | 150 | 750 | $9,365 | Homes for Troops |
AmericanMuscle Student Scholarship Initiative
Beginning in 2013, AmericanMuscle has consistently provided four scholarships annually, each valued at $2,000, to students across the United States and Canada who are engaged in automotive-focused academic programs. Up until now, the initiative has awarded a total of 14 scholarships, amounting to $28,000, demonstrating the company's commitment to nurturing the next generation of professionals in the automotive sector.
Recognition
- Entrepreneur Magazine - Hot 500 Award: 2007
- Bizrate - Platinum Award for Customer Service Excellence: 2011–2014