Amp (brand)
| Company type | Private |
|---|---|
| Industry | Fitness equipment |
| Founded | 2021 |
| Founder | Shalom Meckenzie |
| Headquarters | New York , United States |
| Products | AI-driven strength training apparatus |
| Website | www |
Amp (presented in all lowercase) is a home exercise brand created by AMP Fit Inc., a New York-based enterprise established in 2021 by Israeli businessperson Shalom Meckenzie. The company offers an AI-driven strength training apparatus with a single-arm resistance mechanism designed to customize workouts dynamically.
A monthly subscription fee of US$23 is required for access to guided training sessions, AI-powered resistance modulation, and activity monitoring.
History
After his previous venture SBTech, a sports betting software firm, merged with DraftKings in 2020, Meckenzie founded Amp to enter the fitness technology market.
The firm unveiled its AI-integrated strength training equipment and initiated pre-orders in October 2024, with delivery planned for early 2025.
Amp was presented at the CES event in January 2025.
By February 2025, the company expanded pre-order options to include payments via health savings account (HSA) and flexible spending accounts (FSA).
In March 2025, Amp deployed its initial 10,000 units across states including California, Florida, New York, and New Jersey.