Amritt

Amritt Ventures

Company type	Private
Industry	Management consulting
Founded	2004
Founder	Gunjan Bagla
Headquarters	Cerritos, California , United States
Area served	North America, Europe, Asia (India and China focus)
Key people	Gunjan Bagla (President & CEO)
Products	Management consulting, global research and development (R&D) management solutions

Amritt Ventures is an international management consulting firm based near Los Angeles, specializing in guiding North American and European enterprises through entry into Asian markets, with a focus on India and China—two pivotal BRIC nations. Since its inception in 2004, Amritt has provided tailored management consulting and global research and development (R&D) management solutions designed to assist clients in understanding Asian business customs and growing their market presence.

Recognized as one of India's Top 10 Consulting Firms, Amritt’s leadership team, led by President & CEO Gunjan Bagla, has contributed expert analysis to leading financial media such as Bloomberg BusinessWeek and has offered strategic counsel to U.S. corporations and government representatives concerning business operations in India. The company’s portfolio includes prominent multinational clients like Kraft Foods, Johnson & Johnson, Reckitt Benckiser, and Vivendi, underscoring its significant role in cross-border consulting and strategic market expansion.

History

Amritt was created with the mission of enhancing trade relations between the United States and India, providing clients with specialized workshops covering areas such as human resources management, financial and legal frameworks, and cultural nuances of India. The firm’s headquarters is situated in a Class A office building within Cerritos Towne Center, conveniently positioned between the commercial centers of Los Angeles and Orange County.

Founded by Gunjan Bagla in 2004—an Indian-American entrepreneur, author, and public speaker—Amritt benefits from his broad professional expertise. Bagla began his career at Larsen & Toubro in Mumbai before moving on to serve as director of program management at Tandon Corporation in California. As a founding executive, he has driven the company’s strategic direction through advisory roles and educational seminars at prestigious institutions such as the California Institute of Technology and UCLA Extension.

Executives from Amritt have earned recognition within the industry through keynote addresses at major forums, including the 2010 CK Prahalad Memorial India Business Conference held at the University of Michigan's Ross School of Business. In 2011, they presented at the USC Marshall School of Business alongside distinguished figures like U.S. Secretary of Commerce Gary Locke, Indonesian Ambassador Dino Djalal, and Boeing International’s vice president Dinesh Keskar.

In April 2011, Amritt and Gunjan Bagla took part in the South Asian Studies Association conference honoring Ron Somers, President of the U.S. India Business Council, reflecting their prominent position in fostering U.S.-India commercial partnerships. This participation highlighted Amritt’s commitment to influencing cross-border trade strategies and broadening its impact on global market operations.

Market reports

Amritt is well-regarded for its comprehensive industry surveys and analytical reports on international developers and corporations. As a specialized consultancy, it assists Western companies in optimizing their use of global talent pools and expanding into international markets.

The 2008 Amritt R&D Globalization Study, which surveyed 204 U.S.-based firms, found that approximately one-third intended to deploy between 11 and 100 R&D professionals within emerging markets such as the BRIC countries. Furthermore, 16% anticipated staffing over 1,000 R&D employees in these regions. Half of these organizations targeted local markets specifically, while 42% attributed their expansion to financial constraints. About 26% encountered difficulties sourcing skilled personnel locally, and 17% aimed to shorten product development cycles by leveraging resources abroad. The study indicated that accelerating time-to-market would become a key factor driving R&D globalization efforts.

When addressing challenges related to global R&D expansion, more than half of respondents expressed concerns regarding the quality of work produced in emerging economies; additionally, 24% identified cross-cultural communication barriers as a significant obstacle.

Indian-English Lexicon

Amritt developed a 700-term Indian-English glossary aimed at supporting businesses from North America and Europe as they enter Asian markets. This collection was later expanded with an additional 64 entries to commemorate India's 64th Independence Day on August 15, 2009.

See also

• Global R&D management
• Globalization
• R&D management
• Supplier evaluation