Anastasia Soare
Anastasia Soare | |
|---|---|
| Born | Anastasia Bălămaci December 28, 1957 Constanța, Romania |
| Occupation(s) | Entrepreneur, CEO |
| Known for | Founder and CEO of Anastasia Beverly Hills, pioneering eyebrow shaping |
Anastasia Soare (born Bălămaci on 28 December 1957) is a Romanian-American entrepreneur, serving as the CEO and founder of Anastasia Beverly Hills. She has earned the nickname "Eyebrow Queen" for her pioneering work in eyebrow shaping.
Early life
Born in Constanța, Romania, Soare is the daughter of tailors Dumitru Bălămaci, who passed away when she was twelve, and Victoria Babu. She pursued studies in art history and architecture during her time in Romania.
Career
Upon relocating to Los Angeles in 1989 with limited English proficiency, Soare began working as an aesthetician at a beauty salon. She recognized a gap in the market concerning eyebrow grooming and crafted a method that tailored eyebrow shaping to an individual's bone structure and natural contours. Despite initial skepticism from her manager regarding demand, she took the initiative to lease a space within a Beverly Hills salon where she provided facials, waxing, and eyebrow sculpting services. By 1997, she had established her own salon on Bedford Drive in Beverly Hills. Her clientele initially featured prominent figures such as Cindy Crawford and Naomi Campbell, later attracting celebrities including Faye Dunaway and Jennifer Lopez.
As the founder and CEO of the Anastasia Beverly Hills brand, Soare's company has expanded its reach to nearly 2,000 retail locations globally. In 2018, the business attracted investment from private equity firm TPG. By 2023, Forbes estimated the brand's value at around $500 million.
Personal life
In 1978, Soare married Victor Soare, a ship captain; together they have a daughter named Claudia, professionally known as Norvina, who is also involved in the cosmetics sector. Victor sought asylum in the United States in 1986 and arrived six months later; however, Soare and their daughter remained in Romania until they emigrated in 1989. The couple ended their marriage with a divorce in 1994. Currently, Soare lives in Beverly Hills, California.