Animation International
| Company type | Private |
|---|---|
| Industry | Animation, Film distribution, Licensing |
| Founded | 1979 |
| Headquarters | Wan Chai , Hong Kong |
Area served | China, Hong Kong, Middle East, Southeast Asia, Taiwan |
| Products | Animated content distribution, publishing, licensing rights management |
Animation International Ltd. (), established in 1979 and based in Wan Chai, Hong Kong, focuses on distributing films, publishing, and managing licensing rights. The firm exports and licenses animated content throughout China, Hong Kong, the Middle East, Southeast Asia (notably including the Philippines), and Taiwan.
History
In 1996, Animation International formed a joint venture named Animation International (Thailand) Co., Ltd. in partnership with JSL Co., Ltd. As part of its strategy to broaden market reach, the company introduced product lines associated with the Doraemon brand into electronics retail outlets and selected Laox stores, as well as launching a dedicated retail location in 2013.