Anova Culinary
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Home automation |
| Founded | 2013 |
| Founders |
|
| Headquarters | , U.S. |
Key people | Stephen Svajian (CEO) |
| Products | Anova Precision Cooker, |
Number of employees | 28 (2017) |
| Parent | Independent (2013–2017) Electrolux (2017–present) |
| Website | www |
Anova Culinary, legally known as Anova Applied Electronics, Inc., is a company headquartered in San Francisco that focuses on intelligent kitchen appliances designed for domestic cooking. Their range includes sous-vide devices, combination ovens, and vacuum sealers. The company introduced the Anova Precision Cooker in 2014, pioneering the first sous-vide appliance equipped with Bluetooth connectivity, and followed this with a model featuring Wi-Fi capabilities in 2015.
On February 6, 2017, Electrolux acquired Anova for $250 million, representing a major multimillion-dollar transaction within the smart kitchen appliance sector.
History
Established in 2013 by entrepreneurs Stephen Svajian, Jeff Wu, and Natalie Vaughn, Anova Culinary initially specialized in manufacturing temperature regulation equipment for scientific laboratories internationally.
In 2010, Jeff Wu created a prototype for an affordable sous-vide device intended for household use. Collaborating with Stephen Svajian, who was CEO of the marketing firm Get Fresh Inc., they founded Anova Culinary. Their inaugural product, the Anova One, was released in 2013.
Overview
The year 2013 saw the launch of the Anova One,[1] an immersion circulator developed specifically for home kitchens that attaches to standard pots to precisely circulate and heat water.[2]
The debut of the Anova Precision Cooker in 2014 marked a significant advancement as the first sous-vide appliance with connectivity features,[3] allowing temperature control via Bluetooth through a smartphone application.[4] This innovation enabled users to monitor and adjust cooking remotely while maintaining exact temperature settings.
Expanding on this concept, the Anova Precision Cooker Nano incorporated Bluetooth connectivity supporting multiple devices through the Anova Culinary App. It delivered similar temperature precision at a price below $100 and included basic manual controls.[5]
Anova's Precision Oven is a compact combination oven that integrates steam and convection cooking methods. It can function independently or work alongside Precision Cooker products to complement sous-vide preparation.[3][6]
The accompanying Anova Culinary App is compatible with both Android and iOS systems, offering recipe guidance and remote temperature adjustment capabilities, thus strengthening Anova's digital strategy and market presence.[7]
Get Fresh, Inc.
In 2015, Anova Culinary expanded its marketing expertise by purchasing Get Fresh, Inc., a marketing agency, for $9.2 million.
Electrolux
On February 6, 2017, Electrolux completed the acquisition of Anova Culinary for a total consideration of US$250 million, which included an upfront cash payment of $115 million and additional payments up to $135 million contingent on meeting financial milestones. Anova continues to operate as a subsidiary with Stephan Svajian retained as CEO, preserving its distinct brand presence. This acquisition aligns with Electrolux’s strategic objective to broaden its range of connected devices through the establishment of a new "smart home solutions center" located in San Francisco.
Partnerships
During the 2017 International Home and Housewares Show, Anova joined forces with Stasher to introduce reusable silicone bags tailored for sous vide cooking, supporting its commitment to product innovation. Later that year, Anova also partnered with Field Company to produce a limited edition series of cast iron skillets, further diversifying its selection of high-end cookware products.
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