Anta Sports

Anta Sports Products Limited
Company type	Public
Industry	Sports equipment, sportswear
Founded	1991
Founder	Ding Shizhong
Headquarters	Jinjiang, Fujian, China
Area served	Worldwide
Products	Sportswear, footwear, clothing, accessories

Anta Sports Products Limited is a multinational enterprise from China specializing in sports equipment, with its headquarters located in Jinjiang, Fujian. It stands as the third-largest sportswear corporation globally by revenue, trailing only Nike and Adidas, while surpassing Li-Ning.

Established in 1991, Anta is engaged in the design, development, manufacturing, and marketing of sportswear, footwear, clothing, and accessories under its own brand name. A significant subsidiary is the Finnish company Amer Sports, which oversees 25 brands such as Arc'teryx, Salomon, and Wilson. Listed on the Hong Kong Stock Exchange, Anta forms part of the Hang Seng Index and acts as an official supplier to the International Olympic Committee.

History

Ding Shizhong founded Anta in 1991. The 2008 Beijing Olympic Games served as a crucial platform for expanding its presence in the footwear sector. Anta Sports debuted on the Hong Kong Stock Exchange in 2007 with the ticker 2020.HK, launching its IPO at HK$5.28 per share.

In 2009, Anta expanded its portfolio by acquiring the Fila trademark rights for mainland China, Hong Kong, and Macao from Belle International, enabling it to operate Fila retail outlets within these territories. Additionally, the company manages stores for DESCENTE and SPRANDI throughout China and operates KOLON SPORT and KINGKOW branches across China, Hong Kong, and Macao.

To enhance brand recognition, Anta has secured endorsements from prominent athletes. In 2010, former NBA player Kevin Garnett joined Anta after departing Adidas. Later in 2017, Golden State Warriors’ guard Klay Thompson signed with Anta; his contract extends through 2026 with potential earnings up to $80 million.

In December 2018, a consortium led by Anta Sports—including FountainVest Partners, Anamered Investments, and Tencent—initiated a $5.2 billion tender offer to acquire Finland’s Amer Sports Corporation, significantly broadening Anta’s global reach.

In October 2019, Anta temporarily suspended its association with the NBA following a tweet by a Houston Rockets official supporting Hong Kong protests, demonstrating the company’s attentiveness to geopolitical matters impacting business operations.

Most recently, in October 2023, Anta secured a controlling interest (75.13%) in Maia Active, a female-focused athleisure brand, further expanding its presence within the growing athleisure segment.

Brands

Anta
- Anta Kids
- AntapluS
Jack Wolfskin
Amer Sports (44.5% ownership)
- Arc'teryx
- Salomon
- Wilson
- Peak Performance
- Atomic Skis
- Armada
- Sports Tracker
- ATEC
FILA (exclusive to Mainland China)
- FILA Fusion
- FILA Kids
- FILA ATHLETICS
Descente (available in Mainland China, Hong Kong, Macau)
Kolon Sport (50% stake)
KingKow
Sprandi
Maia Active (majority ownership at 75.13%)

Sponsorships

Anta Sports serves as an official outfitter and sponsor for various teams, athletes, and organizations.

In 2020, American freestyle skier Eileen Gu was appointed as a brand ambassador for Anta. In 2024, Anta collaborated with Kyrie Irving to release their inaugural signature sneaker.

Current

Basketball

College Teams

Boxing

Manny Pacquiao

Long-Distance Running

Kenenisa Bekele

Freestyle Skiing

Eileen Gu

Former

Leagues

Maharlika Pilipinas Basketball League (2023–2025)

Teams

Chad national football team

Athletes

Up until the close of 2022, Anta Sports served as the official outfitter for the International Olympic Committee, supporting 26 Chinese national squads in disciplines including winter sports, boxing, taekwondo, gymnastics, weightlifting, wrestling, judo, surfing, water polo, and golf.

External links