Anthony Noto
Anthony Noto | |
|---|---|
| Born | May 2, 1968 |
| Occupation | Business executive |
| Known for | CEO of SoFi, former COO of Twitter, CFO of National Football League, managing director at Goldman Sachs |
Anthony Noto (born May 2, 1968) is an American executive currently serving as the CEO of SoFi. His previous leadership experience includes positions such as managing director at Goldman Sachs, chief financial officer of the National Football League, chief operating officer of Twitter, and head of Twitter Ventures.
Early life and education
Noto was born to Roseanne Niet (who passed away in 2015) and George Noto Sr., and he has two siblings, including the late Thomas Noto (deceased 2018). He and his wife, Kristin Noto, have five children. He completed his secondary education at Franklin D. Roosevelt High School located in Hyde Park, New York. Noto attended the United States Military Academy at West Point, where he distinguished himself as a linebacker, earning honors such as All-East and Academic All-American. In 1991, he graduated as the top-ranked mechanical engineering student in his class. After completing Army Ranger School at Fort Benning, he served as a Communications Officer with the 24th Infantry Division based at Fort Stewart, Georgia.
After his military tenure, Noto pursued an MBA at the Wharton School of Business, graduating in 1999. Prior to that, he attended business school at the University of Chicago while simultaneously working as a brand manager for Kraft Foods.
Goldman Sachs and NFL
Noto began his career at Goldman Sachs in 1999, where he earned recognition as the leading analyst for Internet sector research by Institutional Investor. He led Goldman’s communications, media, and entertainment research division, was promoted to managing director in 2003, and became a partner in 2004.
On February 24, 2008, Noto assumed the role of CFO for the National Football League, filling a position that had been unoccupied since 2003. He remained in this capacity until October 2010, departing prior to the negotiations that resulted in the 2011 lockout. Subsequently, he rejoined Goldman Sachs as co-head of its global media group. In 2013, Noto was instrumental in Goldman securing lead underwriter status for Twitter's initial public offering and acted as Twitter's primary banker.
Coatue and Twitter
In May 2014, Noto announced his exit from Goldman Sachs to join hedge fund Coatue Management LLC. Nevertheless, on July 1, 2014, Twitter CEO Dick Costolo appointed him as Twitter’s CFO. This selection was influenced by their previously strong professional relationship developed while Noto managed Twitter’s account during his time at Goldman Sachs.
SoFi
Noto departed Twitter on January 20, 2018, to take on the role of CEO at SoFi (Social Finance, Inc.). In 2019, he negotiated a long-term 20-year naming rights agreement with the Los Angeles Rams and Los Angeles Chargers, leading to SoFi Stadium hosting events such as Super Bowl LVI. He spearheaded SoFi’s initial public offering in June 2021, which valued the company at $8.65 billion. Under his direction, SoFi expanded through strategic acquisitions including Galileo Financial Services in 2020, Technisys SA in 2022, and Wyndham Capital Mortgage in 2023.