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Anycall

From Alfawiki
Anycall
Company typeBrand
IndustryMobile phones
Founded1993
FounderSamsung Electronics
Headquarters
South Korea
Area served
South Korea, China
ParentSamsung Electronics

Template:Expand Korean

Template:Infobox mobile phone Anycall (Korean: 애니콜) was a mobile phone brand from South Korea, launched by Samsung Electronics in 1993. It quickly rose to become the leading mobile phone brand domestically, dominating the market from 1995 onward.[1] Samsung marketed its mobile devices under the Anycall label primarily within South Korea and the broader Chinese market until 2011. The brand was gradually phased out during the 2010s, remaining in use only for certain feature phones.

Consistent with other South Korean mobile brands, Anycall integrated advanced functions such as camera capabilities, internet connectivity, and support for Digital Multimedia Broadcasting (DMB).

Spokeswoman

From 2003, Lee Hyori served as the face of Anycall. During her tenure, she appeared in several brand-produced music videos, including "Anymotion," which showcased the Anycall SCH-V600 model, also known as the Lee Hyori Phone. In 2005, she featured in "Anyclub," a sequel to the popular "Anymotion." The campaign continued in December 2006 with "Anystar," the third installment. The initial video starred Lee Hyori alongside Eric Mun, while the subsequent videos included appearances by Kwon Sang-woo and Lee Joon-gi, respectively.

Following the conclusion of Lee Hyori's contract with Samsung in November 2007, a collaboration of K-pop artists including BoA, Kim Junsu, Tablo, and Jin Bora formed the temporary group "Anyband." They released a set of three interconnected music videos—"Talk, Play Love," "Promise U," and "Day Dream"—compiled into a seven-minute commercial. This project also involved live performances for fans.

In 2008, K-pop groups DBSK and Girls' Generation teamed up for a music video promoting the Samsung Anycall Haptic phone.

The year 2009 saw Shinee release the digital single "Bodyguard" as part of their endorsement for the device. The accompanying music video and commercial featured the beloved on-screen couple So Yi-jung (Kim Bum) and Chu Ga-eul (Kim So-eun) from the widely acclaimed KBS drama Boys Over Flowers. That same year, Son Dam-bi collaborated with girl group After School on the digital single Amoled. Following this campaign, After School succeeded Son Dam-bi as primary brand ambassadors.

In 2010, South Korean girl group Miss A released "Love Again," a track whose music video prominently highlighted an Anycall device while promoting the Samsung Beat Festival.

By 2011, IU became the new spokeswoman for Anycall.

Spokespersons

Associated companies

References

  1. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).

External links

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Template:Samsung Electronics

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