Applico
| Company type | Limited liability company |
|---|---|
| Industry | Consulting |
| Founded | 2009 |
| Founder | Alex Moazed |
| Headquarters | New York City , United States |
Area served | United States |
Key people | Alex Moazed (CEO), Nick Johnson (Head of Platforms) |
| Products | Platform Insights data product |
| Website | applico |
Applico, a limited liability company based in New York City with additional offices in San Francisco, is a consulting firm dedicated to assisting traditional companies in adopting platform-based business strategies. The company collaborates closely with C-level executives and Boards of Directors to either develop or acquire platform enterprises. Its staff comprises entrepreneurs, business operators, and financial professionals. CEO Alex Moazed and Head of Platforms Nick Johnson co-wrote Modern Monopolies, a work that explores the prominence of platform business models in today’s economy.
History
Established in 2009 by Alex Moazed during his time at Babson College, Applico initially focused on developing applications for BlackBerry, choosing less saturated markets relative to iOS and Android platforms. This approach enabled the company to build strong capabilities in software development.
Awards
- Recognized among the 101 Best and Brightest Companies To Work For
- Included in Empact100, 2012
- Winner of the 2011 Annual Communicator Award – The Communicator Awards
Press
Applico was featured in the Wall Street Journal article titled "Inside the App Culture," which emphasized the company’s strategic emphasis on mobile technologies and its ability to anticipate emerging trends.
In 2019, Applico licensed its Platform Insights data product to WisdomTree, facilitating the launch of PLAT, an ETF centered on platform-oriented businesses.