Appy Entertainment
| Company type | Private |
|---|---|
| Industry | Video games |
| Founded | October 31, 2008 |
| Founder | Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, Emmanuel Valdez |
| Defunct | 2014 |
| Headquarters | Carlsbad, California , United States |
| Products | FaceFighter, Trucks & Skulls |
Appy Entertainment, Inc. was a U.S.-based developer focused on creating video games for mobile phones and tablets. Their flagship title was FaceFighter. The company discontinued its activities around the year 2014.
Company information
Established on October 31, 2008, Appy Entertainment was founded by former executives from High Moon Studios, including Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez. The business operated out of a loft-style workspace situated above an Irish pub in Carlsbad, California.
The firm launched several applications that collectively achieved over 20 million downloads. By September 2011, FaceFighter alone had exceeded 10 million downloads on the iOS platform.
Product pricing
Appy Entertainment originally adopted a premium pricing strategy but later transitioned to a free-to-play model. This included adjusting the prices of existing games such as Trucks & Skulls. As a result of this shift, the company experienced a 150 percent increase in revenue.