Arnold Greenberg (Snapple)
Arnold Greenberg | |
|---|---|
| Born | 2 September 1932 Brooklyn, New York, U.S. |
| Died | 26 October 2012 (aged 80) New York City, U.S. |
| Occupation | Entrepreneur |
| Known for | Co-founder of Snapple |
Arnold Shepard Greenberg (September 2, 1932 – October 26, 2012) was an American entrepreneur recognized for co-founding Snapple, a well-known tea and juice company, during the 1970s alongside his high school friend Leonard Marsh and Marsh's brother-in-law, Hyman Golden. Greenberg held the roles of vice president and chief operating officer at Snapple Corporation until he retired following its purchase by Quaker Oats in 1994.
Early years
Greenberg was born in 1932 in Brooklyn, New York, into a Jewish household and was raised in the Brownsville area. He completed his education at Samuel J. Tilden High School located in East Flatbush. His father operated a specialty store in Manhattan's East Village that focused on traditional Jewish delicacies such as pickles, herring, and lox. By the 1950s, Arnold had taken over managing the store's everyday activities.
Career
During the 1960s, as the neighborhood demographic evolved, Greenberg shifted the family enterprise into a health food outlet. In 1972, he joined forces with Leonard Marsh and Hyman Golden to establish Unadulterated Food Products, which later became known as the Snapple brand.
Death
After a prolonged struggle with cancer, Greenberg passed away on October 26, 2012, in New York City at age 80. He left behind his second wife, Roberta Budoff; two daughters from his first marriage—Susan Minster and Robin Nijankin; his brother Herbert; three stepchildren; and fourteen grandchildren. His first wife, Marilyn Parmet (died 1993), and their son Michael Greenberg predeceased him. He maintained homes in Delray Beach, Florida; Southampton, New York; and Manhattan.