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Arnold Worldwide

From Alfawiki
Arnold Worldwide
Company typeSubsidiary
IndustryAdvertising
Founded1946
FounderArnold Rosoff
Headquarters
Boston, Massachusetts
,
United States
Area served
United States
Key people
George Sargent (CEO), Sean McBride (Chief Creative Officer), Bre Rossetti (Chief Strategy Officer), Vallerie Bettini (Chief Client Officer), Andrew Arnot (Managing Director)
ParentHavas Creative Group

Arnold Worldwide is a U.S.-based advertising firm located in Boston, Massachusetts. It functions as part of Havas Creative Group, a global advertising conglomerate headquartered in France. Among its prominent clients are Progressive Insurance, Sam's Club, PNC Bank, ADP, and Aura.

History

The agency was established in 1946 by Arnold Rosoff and transitioned to employee ownership when he retired in 1986. In 1990, Ed Eskandarian, who previously held partial ownership of the Boston Red Sox, purchased Arnold and grew the company through approximately twelve acquisitions, including Emerson Lane Fortuna, which managed $20 million in yearly billings. Eskandarian sold the agency to Snyder Communications in 1995; subsequently, Havas acquired both Snyder and Arnold in 2000. Eskandarian retired from the business in 2010.

In 2005, Advertising Age ranked Arnold as the 19th largest U.S. agency with revenues totaling $114 million. Revenue dipped to just below $90 million by 2006 but was estimated by Adweek at $235 million in 2009. After facing challenges early in 2009, Arnold secured the Panasonic account and appointed Andrew Benett as CEO in February 2010. That year, the agency added eighteen new clients and received the “2010 Comeback Agency of the Year” award from Ad Age. In 2011, Arnold earned a place on Ad Age's Agency A-List and was acknowledged by The Delaney Report for outstanding new business achievements.

Pam Hamlin took over as global president in December 2013 after leading Arnold’s Boston office since 2006. Jim Elliott was named Global Chief Creative Officer in January 2015, followed by Icaro Doria stepping into that role in August 2017. Kiran Smith succeeded Hamlin as CEO in June 2018. In December 2019, George Sargent assumed the CEO position with Sean McBride becoming chief creative officer.

During ongoing organizational changes, Bre Rossetti advanced to Chief Strategy Officer while Vallerie Bettini became Chief Client Officer. In October 2023, seasoned executive Andrew Arnot joined as Managing Director with a focus on the Progressive Insurance account.