Art Technology Group
| Company type | Subsidiary |
|---|---|
| Industry | Internet technology, eCommerce software |
| Founded | 1991 |
| Founder | Jeet Singh, Joseph "Joe" Taisup Chung |
| Fate | Acquired by Oracle Corporation |
| Headquarters | Cambridge, Massachusetts , United States |
| Products | eCommerce software, real-time optimization tools, merchandising, marketing, personalized content, automated product recommendations, live customer assistance |
| Parent | Oracle Corporation |
Art Technology Group (ATG) was a U.S.-based internet technology firm that specialized in eCommerce software solutions and real-time optimization tools until it was acquired by Oracle on January 5, 2011.
Following the acquisition, ATG continued to operate out of Cambridge, Massachusetts as a subsidiary of Oracle. Its offerings included eCommerce software that supported merchandising, marketing, personalized content, automated product recommendations, and live customer assistance.
History
Established in 1991 by MIT alumni Jeet Singh and Joseph "Joe" Taisup Chung, ATG began as a provider of web consulting services. By 1998, the company transitioned towards software development, releasing products such as an Application Server and an e-commerce platform. It became publicly traded on the Nasdaq stock exchange in 1999.
Between 2000 and 2003, ATG concentrated on commerce-related applications and business tools encompassing content management, merchandising, marketing, and analytics. During this period, it adopted application servers from industry leaders like IBM, BEA, and JBoss. In 2004, ATG acquired Primus Knowledge Solutions through a competitive transaction and fully integrated Primus’s applications into its platform by 2005.
In 2006, ATG expanded its capabilities by acquiring eStara, known for click-to-call, chat, and call tracking technologies. Subsequently, in 2008, the company purchased CleverSet for $10 million and later acquired InstantService in 2010 for $17 million.
Towards the end of 2010, Oracle announced plans to acquire ATG. The deal was completed on January 5, 2011, with Oracle paying $1 billion at a price of $6.00 per share.