Asa Aarons
Asa Aarons | |
|---|---|
| Born | Asa Smith October 20, 1956 Toledo, Ohio, U.S. |
| Occupation(s) | Consumer journalist, photojournalist |
| Years active | 1980s–present |
| Known for | Co-founding "Just Ask Asa!" initiative; consumer advocacy and investigative journalism |
| Notable work | "Ask Asa" brand; consumer columns in New York Daily News; TV appearances on WNBC, NY1 News, The Today Show, Maury Povich, Sally Jesse Raphael, MSNBC, CNBC |
Asa Aarons (born Asa Smith on October 20, 1956) is a prominent American consumer journalist and photojournalist, known for co-founding the "Just Ask Asa!" initiative. His investigative work focuses on consumer protection topics, including deceptive advertising, credit card fraud, and fraudulent business practices. Aarons has been featured on television in key metropolitan areas such as New York City, Detroit, and Pittsburgh. He was part of WNBC in New York from 1993 until his departure due to budget reductions in 2007.
Biography
Aarons established the distinctive "Ask Asa" brand, gaining recognition as a consumer advocate across both television and digital media channels. Following his tenure at WNBC, he took on the role of employment reporter at the local cable outlet NY1 News.
Beginning in 1998, Aarons contributed a consumer-focused column four times weekly to the New York Daily News. His national television appearances include programs like The Today Show, Maury Povich, Sally Jesse Raphael, MSNBC, and CNBC. Before relocating to New York, he was employed at WDIV Detroit from 1990 to 1993, where he also authored a consumer advice column for The Detroit News and hosted interactive radio segments. From 1984 until 1990, Aarons worked at WPXI Pittsburgh as the host of the consumer and health-oriented program "Your Money or Your Life."
Earlier in his career, Aarons gained experience in various Ohio markets such as Toledo, Youngstown, Cincinnati, and Cleveland. His excellence in journalism has been recognized with Emmy Awards earned for work in Cleveland (1982), Detroit (1992), and New York City (2007).
Originally from Toledo, Ohio, Aarons is married to author Noreen Seebacher. The couple has five children and currently lives near Savannah, Georgia.