Askov Finlayson
| Company type | Private |
|---|---|
| Industry | Fashion, Outdoor clothing |
| Founded | 2011 |
| Founder | Eric Dayton, Andrew Dayton |
| Headquarters | Minneapolis , United States |
| Products | Menswear, outdoor clothing, equipment, accessories |
| Website | askovfinlayson |
Askov Finlayson is a fashion label headquartered in Minneapolis that focuses on high-end menswear, outdoor clothing, equipment, and accessories. Established in 2011 by brothers Eric and Andrew Dayton—grandchildren of Bruce Dayton and sons of former Minnesota governor Mark Dayton—the brand caters to the luxury men's apparel segment.
Etymology
The company’s name is derived from two modest towns in east-central Minnesota, Askov and Finlayson, both situated near Exit 195 on Interstate 35.
History
In 2014, Esquire included Askov Finlayson among "The 11 Best Men's Stores In America," followed by GQ naming it one of "The Top 10 Men's Stores in America" in 2015. During 2017-2018, the brand shifted its focus toward manufacturing its own outdoor equipment and appointed former Patagonia executive Adam Fetcher to spearhead a climate-positive campaign entitled "Give 110%," which compensates for 110% of the company’s carbon emissions by supporting environmental initiatives.
January 2019 marked the closure of Askov Finlayson's North Loop retail location as the company concentrated solely on developing exclusive products, discontinuing sales of third-party brands. By November 2019, it reemerged as a direct-to-consumer outerwear brand aiming to remove retail markups and provide more affordable pricing options.
External links
- Articles with short description
- Clothing companies of the United States
- Companies based in Minnesota
- 2010s fashion
- Outdoor clothing brands
- Menswear designers
- Fashion accessory brands
- High fashion brands
- 2011 establishments in Minnesota
- Clothing companies established in 2011
- American companies established in 2011