Atlantic-ACM
| Company type | Private |
|---|---|
| Industry | Telecommunications, Information technology, Market research, Consulting |
| Founded | 1991 |
| Founder | Judy Reed Smith |
| Headquarters | Boston , USA |
Key people | Judy Reed Smith (founder), Fedor Smith (president) |
| Products | Market research, Benchmarking reports, Strategic business consulting, "Excellence" awards |
Atlantic-ACM is a consultancy based in Boston, USA, focusing on market research, benchmarking, and strategic business consulting within the telecommunications and information technology sectors. The organization delivers comprehensive analyses related to market sizing, benchmarking, and market share, acting as a reliable source of data for various industry participants. It is particularly recognized for its yearly "Excellence" awards, which are derived from its detailed benchmarking reports.
History
Established in 1991 by Judy Reed Smith, a strategist with a Harvard background, Atlantic-ACM was founded following her initial experience in telecommunications consulting at firms such as Gray Judson Howard and Mercer Management Consulting. The company was among the first to develop competitive industry sizing and share forecasting methods, positioning Reed Smith as a prominent expert and the firm as a trusted reference frequently cited by notable publications like The Wall Street Journal. By the turn of the millennium, Reed Smith had gained a reputation as a telecom "mastermind," while Atlantic-ACM was recognized as an intellectual hub within the industry.
In 2002, Reed Smith achieved the distinction of being the inaugural supplier representative appointed to the board of the Association of Communications Enterprises (ASCENT), which later became INCOMPAS. Subsequently, in 2009, Atlantic-ACM’s president Fedor Smith began authoring columns for xchange magazine and subsequently for RCR Wireless News, further solidifying the company’s status as a leader in telecommunications research and commentary.
Benchmarking
Atlantic-ACM's benchmarking initiatives encompass yearly studies that cover various segments within both wholesale and retail sectors of the industry. The accolades awarded through this research are utilized by recipient brands to bolster their public relations, marketing strategies, and investor relations communications, thereby strengthening their market presence and reputation.