Attensity

Attensity

Company type	Private
Industry	Software, Social analytics, Text analytics
Founded	2000 (2000)
Fate	Intellectual property transferred to InContact; business discontinued in 2016
Headquarters	Redwood City, California , United States
Area served	Global
Products	Social analytics and engagement tools, social customer relationship management (social CRM) software
Owner	Aeris Capital (majority), Foundation Capital, Granite Ventures, Scale Venture Partners (minority)

Attensity focused on delivering social analytics and engagement tools tailored for social customer relationship management (social CRM). Its text analytics technology was designed to identify facts, connections, and sentiment within unstructured data, which comprises approximately 85% of all electronically stored corporate information.

History

Established in 2000, Attensity secured initial funding from In-Q-Tel, an organization that supports technological advancements for the US Government and Department of Defense. The Federal Market was exclusively served by InTTENSITY, an independent entity formed by merging Inxight and Attensity software. In 2009, Attensity combined forces with Germany-based Empolis and Living-e AG to create Attensity Group. The company further grew in 2010 by acquiring Biz360, a firm specializing in social media monitoring and market intelligence solutions. Early in 2012, Attensity divested its Empolis division through a management buyout; Empolis resumed operations under its original name.

Attensity Group operated as a privately owned enterprise, primarily held by Aeris Capital, a Swiss investment firm managing assets for an affluent individual and a charitable foundation. Additionally, investors from Biz360—including Foundation Capital, Granite Ventures, and Scale Venture Partners—maintained ownership stakes in Attensity Group.

In February 2016, Attensity transferred its intellectual property rights to InContact and subsequently discontinued its business activities.

See also

• Text mining