Attentive (company)

Attentive
Company type	Private
Industry	Mobile marketing, Marketing automation, Artificial intelligence
Founded	2016; 10 years ago
Founder	Brian Long, Andrew Jones
Headquarters	New York City, United States
Area served	Worldwide
Key people	Amit Jhawar (CEO)
Products	Mobile marketing platform, SMS marketing, Email marketing, AI-powered conversational marketing, RCS Business Messaging
Website	attentivemobile.com

Adapted from the English Wikipedia article Attentive (company), available under CC BY-SA 4.0Updated 28 November 2025

Attentive (also referred to as Attentive Mobile) is a United States-based mobile marketing platform powered by artificial intelligence, providing marketing automation solutions that enable businesses to tailor consumer interactions. The platform supports more than 8,000 clients by delivering omnichannel marketing through email, SMS, push notifications, and RCS.

With its main headquarters located in New York City, Attentive maintains additional offices in San Francisco, London, and Sydney.

History

Established in 2016 by Brian Long and Andrew Jones—who previously sold their startup TapCommerce to Twitter in 2014—Attentive specializes in empowering retailers to execute personalized mobile messaging within interactive marketing campaigns.

The company’s financing journey includes a $13 million Series A round in 2018 led by Bain Capital Ventures; a $40 million Series B round in 2019 spearheaded by Sequoia Capital; a $70 million Series C round early in 2020, followed by an extra $40 million extension later that year; and a $230 million Series D round in September 2020 led by Coatue Management, which valued the company at $2.2 billion. In March 2021, Attentive secured an additional $470 million through Series E funding, raising its total capital to $864 million.

Acknowledged as a future unicorn by CB Insights and Fast Company in 2020, Attentive has been featured on the Deloitte Technology Fast 500 list consecutively from 2021 through 2024.

In April 2022, the company inaugurated its first overseas branch in London. Amit Jhawar was promoted to CEO in June 2023 after serving as president since January 2021. During Cyber Week 2023, Attentive enabled clients to generate $1.8 billion in online sales.

By January 2025, Attentive had exceeded $500 million in Annual Recurring Revenue for the year 2024.

Attentive’s enterprise-level platform utilizes an AI engine trained on trillions of data points and over 110 billion messages spanning more than 70 industries.

Products

The initial offering from Attentive was the patented two-tap™ mobile technology, which allows users to opt in by tapping a call-to-action button on a brand’s website. This action deeplinks directly to the user’s messaging app with a pre-filled message confirming subscription to SMS messaging from that retailer.

Attentive’s platform assists retailers in building opt-in SMS subscriber lists and delivering tailored, pertinent messages. Its features include cart abandonment alerts, A/B testing capabilities, and subscriber segmentation tools. The software also integrates seamlessly with customer support and email platforms such as Zendesk and MailChimp.

In June 2022, Attentive introduced Concierge, a solution that empowers brands to create personalized SMS dialogues and scalable one-to-one VIP mobile shopping experiences.

During 2023, Attentive launched Attentive Email, combining email with SMS functionalities to provide a cohesive conversational marketing platform. That March also saw the debut of Attentive AI—an AI engine trained on vast SMS marketing datasets designed to aid content creation, campaign automation, and optimize return on investment.

April 2023 marked the release of Attentive Concierge™, a two-way AI-powered conversational platform enabling real-time customer interaction.

In March 2024, Attentive unveiled AI Journeys and AI Pro—AI-driven capabilities crafted to deliver highly personalized SMS and email experiences that significantly increase purchase conversions.

By March 2025, Attentive partnered with Google to launch Rich Communication Services (RCS) Business Messaging across the U.S., allowing enterprises to incorporate commerce directly into messaging with native video content, carousels, suggested replies, and seamless in-chat purchasing options.

Software and Service Collaborations and Alliances

In July 2020, Attentive earned certification as a Shopify Plus Certified App Partner.

By October 2021, Attentive had been designated as BigCommerce's preferred partner.

In January 2023, Attentive expanded its footprint on the Salesforce AppExchange by introducing an integration with Salesforce Marketing Cloud.

November 2023 marked a partnership between Attentive and Bazaarvoice to incorporate User-Generated Content into SMS messaging, thereby boosting brand interaction.

In March 2025, Attentive teamed up with Google to debut Rich Communication Services (RCS) in the United States, facilitating AI-driven messaging from brands to consumers.

May 2025 featured the rollout of a two-way integration with Snowflake Inc. available on the Snowflake Marketplace, enabling shared customers to utilize data for activation, insights, and sophisticated personalization. Attentive was highlighted as “One to Watch” in Snowflake’s annual “The Modern Marketing Data Stack” reports for both 2025 and 2026.

Also during May 2025, Attentive launched the Signature Agency Program—an exclusive, invitation-only platform designed to formalize relationships with agencies focused on SMS, email, and AI marketing tactics.

In August 2025, Attentive was recognized as Yotpo’s preferred partner for SMS and email, integrating customer reviews and loyalty information to drive tailored engagement campaigns.

September 2025 saw a new partnership with Tapcart, empowering Attentive clients to centrally oversee mobile push notifications, SMS, and email campaigns through a unified platform.

October 2025 introduced several new capabilities including push notifications for in-app messaging, improved AI-based product recommendation engines for SMS and email channels, along with a comprehensive cross-channel analytics dashboard for monitoring campaign performance.

2018

Recognized by Gartner as a Cool Vendor in Conversational Marketing
Awarded Mobile Marketing Company of the Year by DMN

2019

Co-founder Brian Long featured in DMN's 40 Under 40 list

2020

Included on Forbes America’s Best Startup Employers list for 2020
Ranked #8 on LinkedIn’s Top 50 Startups list
Listed among CB Insights’ New Retail and Consumer Unicorns of 2020

2021

Placed #2 on Crain’s NYC Unicorn List
Ranked #3 in North America and #1 in the Tri-State region on Deloitte Fast 500 list
Brooke Burdge honored as Luxury Woman to Watch by Luxury Daily
Featured on DA Davidson’s Top Private US Tech Companies list
Included on LinkedIn’s Top Startups List
Positioned #12 on Forbes Cloud 100 ranking
Named one of Tech Tribune’s 10 Best Tech Startups in NYC
Appeared on Inc.’s Best Workplaces 2021 list
Ranked #213 on Forbes America’s Best Startup Employers list for 2021
Received Glossy Award for Best Use of SMS with Supergoop
Featured on Growjo’s Fastest Growing Companies worldwide in 2021; ranked #2 in NYC
Designated a G2 Leader for Winter and Spring of 2021
Brian Long named to Crain’s Business 40 Under 40 list

2022

Earned Webflow Award – Holiday Reboot
Won Digiday Technology Award for Best A/B Testing Platform
Ranked #41 on Deloitte Technology Fast 500 list
Received an Inc. Power Partner Award
Included on Crain’s NYC Tech Unicorns list
Positioned #9 on LinkedIn Top Startups ranking
Awarded MarTech Award for Best Mobile Messaging-Based Marketing Solution
Ranked #10 on Forbes Cloud 100 list
Recognized by Lawyer’s International as Most Innovative Marketing Platform
Winner of The Sammy Sales and Marketing Award for Medium-Sized Company
Received Digiday Content Award for Attentive Holiday Village campaign
Listed among CB Insights Retail Tech 100 companies
Ranked #253 on Forbes America’s Best Startups list
Featured among G2’s Fastest Growing Products

2023

Attentive earned a spot on the Deloitte Technology Fast 500 ranking
Honored with an Inc. Power Partner Award
Achieved the #6 position on G2’s Best Software Products list
Secured #14 placement on the Forbes Cloud 100 ranking
Featured on the Commerce TechPower List
Received recognition with an AI Breakthrough Award
Included in Campaign’s UK Best Places to Work list
Identified as one of Tech Tribune's Top NYC Startups for 2023

2024

Once again acknowledged on the Deloitte Technology Fast 500 list
Garnered Merit Awards for Best AI Application in Retail and Best AI-Driven Marketing Campaign
Named among the honorees in the Cloud AI Awards
Awarded a G2 Fall Award
Amit Jhawar recognized as a Rethink Retail Leader in AI
Positioned within the top 25 of the Forbes Cloud 100 list
Earned the Texties Award for innovation in business messaging
Featured on Newsweek’s America’s Greatest Workplaces lists highlighting Women, Job Starters, and Diversity

2025

Included again on the Forbes Cloud 100 list
Received the Digiday Technology Award for Best Mobile Marketing Platform
Recognized on Inc.’s Best Workplaces list
Selected as one of the top 6 eCommerce Marketing Tools for 2025 by ECommerce Fastlane
Named a Best Startup Employer by Forbes
Featured on Newsweek’s Greatest Workplaces for Women list
Honored as Okendo’s Best Technology Partner for 2025
Designated one of the Best Places to Work in the Bay Area by San Francisco Business Times and Silicon Valley Business Journal
Ranked #2 among Best Tech Startups in New Jersey by Tech Tribune

Customers

Attentive supports more than 8,000 brands worldwide, including notable companies such as Urban Outfitters, Steve Madden, Crate & Barrel, and Dickey's Barbecue Pit.

References

External links