Avidia Bank
| Company type | Mutual community bank |
|---|---|
| Industry | Banking |
| Founded | 2007 |
| Headquarters | Hudson , United States |
| Parent | Assabet Valley Bancorp |
| Website | www |
Avidia Bank is a mutual community bank based in the United States, with its main office located in Hudson, Massachusetts. Established in 2007 through the consolidation of Hudson Savings Bank and Westborough Bank, it functions under the ownership of Assabet Valley Bancorp.
History
The formation of Avidia Bank came about from the merger of Hudson Savings Bank and Westborough Bank, following an agreement between Assabet Valley Bancorp and Westborough Financial Services Inc. This transaction preserved jobs, dissolved the mutual holding entity Westborough Financial Services Inc., and designated Hudson, Massachusetts as the bank’s central office.
In mid-2019, Avidia Bank underwent a rebranding initiative that introduced a fresh logo, updated color palette, and the slogan "Honest to Goodness TM." This campaign was supported by a series of advertisements. Concurrently, Robert Cozzone, formerly of Rockland Trust, was appointed as President and CEO, taking over from Mark R. O'Connell.
Community partnerships
Since its inception in July 1997, the Avidia Charitable Foundation has been dedicated to supporting nonprofit organizations within healthcare, education, legal aid, baseball, and human services. Notable recipients include the River's Edge Arts Alliance and UMass Memorial Health Care.
In August 2019, Avidia Bank collaborated with Stephon Gilmore on the "Be a Champion for a Child" program, which provided mentor-mentee pairs from the Boys and Girls Clubs of MetroWest with tickets to games. During the 2019 NFL season, the bank committed to donating $1,000 for every New England Patriots turnover to the Boys and Girls Clubs, with a maximum total donation of $30,000.
October 2019 saw Avidia launch "Assists for Kids" alongside Brad Marchand, aimed at supporting youth hockey in MetroWest by supplying safety gear and contributing $150 to youth savings accounts. For each assist made during the regular season, Avidia contributed $25, with donations capped at $30,000.
In May 2024, Avidia Bank partnered with the Worcester Bravehearts to help promote small businesses within Worcester, Massachusetts.
Recognition
Avidia Bank earned a spot on American Banker’s 2015 list highlighting the Top 10 Community Bank IT Projects for its introduction of "Cardless Cash," a feature allowing customers to complete ATM withdrawals securely using their smartphones.
In 2017, the institution was honored with the Digital Edge 50 Award, acknowledging its advancement of the "Cardless Cash" program and its successful brand promotion driven by employee representatives known as the Avidia Smarties.
By 2019, Avidia was awarded the FIS Innovation Award for its use of FIS APIs combined with the NYCE payment network in the Instant Merchant Settlement solution. This innovation expedited payment processing for merchant service providers, enhanced cash flow, and established an additional income source.
The Boston Globe recognized Avidia Bank as one of Massachusetts’ Top Places to Work for both 2023 and 2024.
In the news
In February 2025, controversy arose when Avidia rented its Community Room in Hudson, MA to the Hudson Town Republican Committee, which intended to hold a meeting featuring two individuals charged in connection with the January 6 United States Capitol incident. The bank was subjected to online threats and public demonstrations. Due to community opposition, the scheduled event was eventually canceled.