Bésame Cosmetics
| Company type | Private |
|---|---|
| Industry | Cosmetics |
| Founded | 2004 |
| Founder | Gabriela Hernandez, Fergus Hernandez |
| Headquarters | Los Angeles , United States |
Key people | Gabriela Hernandez (C.E.O.) |
| Products | Color cosmetics, including lipstick, face powders, rouges, brushes, cake mascara |
Bésame Cosmetics, Inc. is a color cosmetics enterprise established in 2004 and headquartered in Los Angeles, California. The company was created by Gabriela Hernandez, a makeup historian and author who currently holds the position of C.E.O. Bésame Cosmetics focuses on reviving makeup hues, packaging designs, and products influenced by styles from the 1920s through the 1970s. The brand has gained recognition for its cake mascara, partnerships with the Walt Disney Company, and for producing the lipstick featured on actress Hayley Atwell in the ABC Marvel series Agent Carter.
Description
The company was launched online in 2004 by Gabriela Hernandez along with her husband Fergus, introducing their initial lipstick color named "Bésame Red." In 2005, they established a physical store in Burbank, California, where they sold lipsticks, face powders, rouges, brushes, and various other products inspired by vintage pieces from Hernandez’s antique collection. Over time, the brand has prioritized refillable makeup items and eco-friendly packaging to meet shifting consumer preferences.