BHLDN
| File:LogoofBHLDN.png | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 2011 |
| Headquarters | Philadelphia, Pennsylvania, U.S. |
| Parent | Urban Outfitters (2011–present) |
| Website | www.bhldn.com |
BHLDN (a disemvoweled form of "beholden") is an American retailer focused on women's clothing, primarily offering wedding gowns, bridesmaid attire, bridal accessories, and wedding decorations. Based in Philadelphia, Pennsylvania, BHLDN operates as a subsidiary of Urban Outfitters and is affiliated with the brand Anthropologie.
History
The BHLDN website was introduced on Valentine’s Day in 2011, followed by the launch of its inaugural physical store in Houston that August. Since then, the brand has grown to include additional standalone locations in cities such as Chicago and New York, alongside numerous shop-in-shop boutiques situated within Anthropologie outlets across various metropolitan areas including Atlanta, Bethesda, Boston, Beverly Hills, Carlsbad, Century City, Chestnut Hill, Denver, Newport Beach, New York City, Palo Alto, Portland, Philadelphia, Seattle, Walnut Creek, Washington D.C., and Westport. By 2019, BHLDN operated seventeen in-store boutiques within Anthropologie locations and maintained three independent retail stores.
Products
BHLDN has featured bridal gowns and accessories designed by notable fashion creators such as Catherine Deane, Tracy Reese, and Fleur Wood. The brand has also teamed up with Wedding Paper Divas, a division of the photo publishing company Shutterfly, to offer a curated selection of wedding stationery.
In April 2016, BHLDN expanded its offerings by introducing a collection of party dresses tailored for various special occasions.
By August 2016, BHLDN collaborated with Indiana-based jewelry designer ILA to launch a line of nine engagement rings and wedding bands, available for purchase exclusively through BHLDN’s online platform.