Bach Media
| Company type | Private |
|---|---|
| Industry | Film production, audiovisual production |
| Founded | April 2014 |
| Founder | Jesús Hernández Bach |
| Headquarters | New York City , United States |
Area served | Cuba, United States |
Key people | Jesús Hernández Bach (Founder) |
| Products | Film production, film exhibition, film distribution, marketing and public relations for Cuban cinema |
Bach Media is a film and audiovisual production firm established by Cuban director Jesús Hernández Bach in April 2014. Headquartered in New York City, the company focuses on the creation, exhibition, and distribution of Cuban cinema within both Cuba and the United States. Additionally, it collaborates with global producers seeking to shoot projects on Cuban soil.
History
Although Bach Media began operations in 2014, it officially set up its main office in New York in April 2016. Led by Jesús Hernández Bach, the company offers advisory services to international filmmakers planning shoots in Cuba, providing essential local expertise. Among its significant partnerships are Irish filmmaker Paddy Breathnach for Viva (2015) and German director Fatih Akin for El Padre (The Cut, 2014). More recently, Bach Media has supported productions by VICE and collaborated with Condé Nast. Hernández Bach prioritizes projects that reveal genuine human experiences, aiming to counteract common misconceptions about Cuba.
One of Bach Media’s principal goals is to enhance the presence of Cuban audiovisual content in the U.S. through festivals and public screenings. For instance, in May 2016, it showcased Ella trabaja (She Works, Jesús Miguel Hernández, 2007) at the City University of New York Graduate Center. In 2014, the company organized screenings for Afuera (Outside, Vanessa Portieles and Yanelvis González, 2012) and Una noche (One Night, Lucy Mulloy, 2012) at Miami’s CCEMiami venue. Furthermore, Bach Media was a co-sponsor of the Havana Film Festival New York in 2016.
Beyond production and distribution, Bach Media actively promotes Cuban films through marketing initiatives, outreach efforts, and public relations management. It handled promotional activities for Tocando la luz (Touching the Light, 2015), directed by Oscar-nominated Jennifer Redfearn, during the Miami International Film Festival (MIFF) 2016 as well as DOCNY 2015—one of the world’s leading documentary festivals.
Future plans
Jesús Hernández Bach envisions expanding Bach Media into a multimedia platform that bridges Cuba with global markets, especially focusing on the United States. This approach aims to establish the company as a significant contributor to strengthening both commercial and cultural ties between the two nations.