Badgeville
| Company type | Private |
|---|---|
| Industry | Software as a service (SaaS), Gamification |
| Founded | 2010 |
| Founder | Kris Duggan, Wedge Martin |
| Defunct | 2016 |
| Fate | Technology assets acquired by CallidusCloud |
| Headquarters | Redwood City, California , United States |
Area served | Worldwide |
| Products | Behavior Platform for Enterprise, Social Fabric |
Badgeville, Inc. operated as a private technology firm established in 2010, with its main office located in Redwood City, California and a secondary location in New York City. The company specialized in providing software as a service (SaaS) platforms designed to analyze and shape user behavior on websites through the application of gamification strategies.
In 2016, Badgeville's technology assets were purchased by CallidusCloud, which itself became part of SAP in 2018.
History
Kris Duggan and Wedge Martin founded Badgeville, which debuted at TechCrunch Disrupt on September 27, 2010. At launch, the startup raised just below $300,000 in angel investment.
Later that year, in November 2010, the company completed a $2.5 million Series A funding round led by El Dorado Ventures and Trinity Ventures. This was succeeded by a $12 million Series B financing in July 2011, spearheaded by Norwest Venture Partners alongside El Dorado Ventures.
By November 2011, Badgeville expanded its offerings with the release of the Behavior Platform for Enterprise, moving beyond gamification to include tools for managing employee performance and community reputation within organizations.
Social Fabric
Introduced by Badgeville in September 2011, Social Fabric was a SaaS product designed to enhance user engagement and foster loyalty. It allowed websites to embed social networking capabilities using an activity stream algorithm customized according to users’ behaviors, preferences, and social connections. The platform also incorporated notifications and alerts to improve user interaction.
Further reading
- Mangalindan, JP (2011-07-13). "Startup Idols one year later: Badgeville gets funded". Fortune. Retrieved 2011-08-26.
- Arrington, M (2011-07-12). "Badgeville Raises $12 Million, Celebrates With An Infographic". TechCrunch. Retrieved 2011-08-26.
- Harris, R (2011-06-02). "Badgeville launches Dynamic Game Engine and Widget Studio". ZDNet. Retrieved 2011-08-26.