Barneys Warehouse
| Company type | Subsidiary |
|---|---|
| Industry | Retail (fashion) |
| Founded | 1970 |
| Headquarters | New York City , United States |
Area served | United States, international (online) |
| Products | Designer apparel and accessories |
| Parent | Barneys New York |
Barneys Warehouse was a U.S.-based fashion retailer headquartered in New York City, operating as a subsidiary of Barneys New York. Established in 1970, it originated as a biannual event offering substantial markdowns on high-end designer apparel. The brand managed 11 physical retail locations and introduced an online shopping platform in 2013, featuring discounts reaching up to 75% on luxury labels such as Marni, Derek Lam, Proenza Schouler, Rag & Bone, Chloé, Isabel Marant, and Marc by Marc Jacobs. Operations were discontinued after Barneys New York filed for bankruptcy in 2019.
The Inaugural Barneys Warehouse Sale
The first-ever Barneys Warehouse Sale was launched in August 1970 with the goals of increasing sales revenue, clearing out excess stock, and enhancing promotional efforts. This event took place within a 17,000 square-foot warehouse located in Chelsea, running from September 8 through September 12, 1970. Marketing strategies highlighted the scarcity of previous season designer items to generate excitement and anticipation for upcoming collections. A prominent full-page advertisement titled "Don't Go to Work Today" was published in both The New York Times and The New York Daily News on the opening day, complemented by radio advertisements that rotated daily.
This debut sale moved more than 30,000 pieces, drew approximately 20,000 shoppers, and yielded $1.1 million in sales, setting a profitable precedent that propelled Barneys Warehouse’s expansion within the luxury outlet sector.
Evolution and Expansion
In September 1971, the Second Annual Warehouse Sale took place, continuing to showcase designer bargains that had proven popular during the initial event. The first official Barneys New York Outlet store was established in 1995. For 42 years, the semiannual Warehouse Sale consistently operated at the Chelsea warehouse site before broadening its reach to other cities such as Chicago and Los Angeles. The launch of BarneysWarehouse.com in 2013 marked the brand’s entry into online retail with significant discounts on designer merchandise. The final Warehouse Sale was held in 2014.
Retail Locations
The original Barneys New York Outlet store opened its doors in 1995. By 2014, these outlets were rebranded as Barneys New York Warehouse to pay homage to the heritage of the Manhattan Warehouse Sales. Presently, there are 11 Barneys New York Warehouse stores located within prominent outlet shopping centers like Woodbury Common Premium Outlets and Tanger Outlets.
California
- Cabazon - Desert Hills Premium Outlets (operating since 1995)
- Camarillo - Camarillo Premium Outlets (operating since 1995)
- Carlsbad - Carlsbad Premium Outlets (operating since 1997)
- Livermore - San Francisco Premium Outlets (operating since 2012)
Florida
- Sunrise - Sawgrass Mills (operating since 2006)
- Orlando - Orlando Vineland Premium Outlets
Hawaii
- Waipahu - Waikele Premium Outlets (operating since 1997)
Illinois
- Rosemont - Fashion Outlets of Chicago (operating since 2013)
Massachusetts
- Wrentham - Wrentham Village Premium Outlets (operating since 1997)
New York
- Central Valley - Woodbury Commons Premium Outlets (operating since 1996)
- Riverhead - Tanger Outlets (operating since 1997)
Virginia
- Leesburg - Leesburg Corner Premium Outlets (operating since 2001)
E-Commerce
Introduced in February 2013, BarneysWarehouse.com extended the company's retail approach by providing discounted designer items through an online platform, removing the necessity for customers to queue during the biannual Barneys Warehouse Sale. The website offers international delivery to more than 100 countries, broadening the company's worldwide reach. Barneys Warehouse actively engages with audiences on social media platforms including Facebook, Twitter, and Pinterest, with its Facebook page attracting over 128,000 followers, demonstrating significant brand presence and customer interaction.